Global B2B Laptop & PC Market to Reach US$312.2 Billion by 2030

The global market for B2B Laptop & PC estimated at US$253.5 Billion in the year 2024, is expected to reach US$312.2 Billion by 2030, growing at a CAGR of 3.5% over the analysis period 2024-2030. B2B Laptops, one of the segments analyzed in the report, is expected to record a 2.9% CAGR and reach US$100.4 Billion by the end of the analysis period. Growth in the B2B Desktop PCs segment is estimated at 3.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$69.1 Billion While China is Forecast to Grow at 6.4% CAGR

The B2B Laptop & PC market in the U.S. is estimated at US$69.1 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$61.9 Billion by the year 2030 trailing a CAGR of 6.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.5% and 2.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.0% CAGR.

Global B2B Laptop & PC Market - Key Trends & Drivers Summarized

How Is Digital Transformation Shaping the Demand for B2B Laptops and PCs?

The increasing pace of digital transformation across industries is significantly driving the demand for laptops and PCs in the B2B sector. As businesses embrace hybrid and remote work models, the need for portable yet powerful devices has grown exponentially. Laptops with advanced performance capabilities, long battery life, and robust security features have become essential tools for a modern workforce. Similarly, desktop PCs, particularly those with high computing power, remain indispensable for specialized tasks such as graphic design, video editing, and software development in professional settings.

Cloud computing and SaaS (Software as a Service) platforms have also influenced the purchasing patterns of B2B buyers. Businesses now prioritize devices that seamlessly integrate with cloud-based tools, enabling employees to collaborate and access resources remotely. This demand has led manufacturers to innovate, introducing lightweight, high-performance laptops with cutting-edge processors and enhanced connectivity features. Additionally, organizations are increasingly investing in devices that align with their sustainability goals, including laptops and PCs designed for energy efficiency and recyclability.

Why Is Security Becoming a Top Priority for B2B Laptop and PC Buyers?

The growing threat of cyberattacks has made security a critical consideration for businesses investing in laptops and PCs. Enterprises across sectors are seeking devices equipped with built-in security features such as biometric authentication, encrypted storage, and advanced malware protection. With the rise of remote work, endpoint security has become even more important, as employees often access corporate networks from various locations and devices. This has pushed manufacturers to develop solutions that provide enhanced protection against unauthorized access and data breaches.

Additionally, the integration of AI-driven security tools is reshaping the B2B laptop and PC market. These tools can detect and neutralize threats in real-time, ensuring a secure digital environment for businesses. Industry-specific needs, such as compliance with GDPR or HIPAA regulations, are also influencing purchasing decisions, prompting organizations to prioritize devices that meet stringent security standards. As cybersecurity risks continue to evolve, the emphasis on secure, enterprise-grade laptops and PCs is expected to grow further.

How Are Emerging Technologies Driving Innovation in the Market?

Emerging technologies such as 5G, AI, and IoT are profoundly impacting the development of laptops and PCs for the B2B market. The adoption of 5G connectivity is enabling faster and more reliable communication, making laptops more versatile for remote work and on-the-go operations. AI integration is another significant trend, with devices now featuring intelligent performance optimization, voice recognition, and predictive maintenance capabilities. These advancements are enhancing productivity and efficiency for businesses across various industries.

Moreover, the rise of IoT has led to an increased demand for devices that can seamlessly connect to a network of smart devices, creating an integrated digital ecosystem. Features like enhanced graphics processing and extended battery life are also becoming standard as businesses look for devices capable of handling increasingly complex workloads. Manufacturers are leveraging these technologies to cater to the diverse needs of enterprises, ensuring that their products remain competitive in a rapidly evolving market.

What Factors Are Driving the Growth of the B2B Laptop & PC Market?

The growth in the B2B laptop and PC market is driven by several factors, including the widespread adoption of hybrid work models, advancements in device technology, and the increasing need for secure computing solutions. The rising demand for powerful, portable devices capable of supporting cloud-based applications is a significant driver, as businesses prioritize tools that enable flexibility and collaboration. Additionally, the increasing complexity of professional tasks is fueling demand for high-performance laptops and PCs, particularly in industries like design, engineering, and IT.

Consumer behavior is also influencing the market, with organizations seeking devices that meet sustainability criteria and offer long-term value. Technological advancements such as 5G, AI integration, and enhanced graphics processing are driving innovation, making laptops and PCs more versatile and efficient. Regulatory requirements for data protection and the growing awareness of cybersecurity risks are further pushing businesses to invest in secure devices. These factors, combined with the ongoing evolution of work environments, underscore the steady growth trajectory of the B2B laptop and PC market.