CRM Analytics

A Global Strategic Business Report

MCP11372

RESEARCH DASHBOARD

OCT 2025

RELEASE DATE

34339

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EDITION

WHAT'S BEHIND OUR DATA?

140857226

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TOPICS COVERED

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CURATION TEAM

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DIRECTOR

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MANAGER

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MARKETING

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HIGHLIGHTS & REPORT INDEX

Global CRM Analytics Market to Reach US$28.1 Billion by 2030

The global market for CRM Analytics estimated at US$15.9 Billion in the year 2024, is expected to reach US$28.1 Billion by 2030, growing at a CAGR of 10.0% over the analysis period 2024-2030. Sales & Marketing Analytics, one of the segments analyzed in the report, is expected to record a 10.9% CAGR and reach US$12.8 Billion by the end of the analysis period. Growth in the Contact Center Analytics segment is estimated at 9.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$4.5 Billion While China is Forecast to Grow at 9.3% CAGR

The CRM Analytics market in the U.S. is estimated at US$4.5 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$4.3 Billion by the year 2030 trailing a CAGR of 9.3% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 9.4% and 7.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 7.9% CAGR.

Global CRM Analytics Market - Key Trends and Drivers Summarized

Decoding Data: How Is CRM Analytics Transforming Customer Relations?

CRM (Customer Relationship Management) analytics harnesses data analysis tools and software to glean insights from customer data gathered via CRM systems. This analytical approach helps businesses understand customer behavior, preferences, and trends, enabling personalized marketing strategies, improved customer engagement, and enhanced decision-making. By analyzing data from various touchpoints, companies can tailor their services or products to better meet their customers` needs, predict future behaviors, and proactively address potential issues, thereby driving sales growth and improving customer retention.

How Are Advances in AI and Machine Learning Enhancing CRM Analytics?

Artificial intelligence (AI) and machine learning (ML) are at the forefront of transforming CRM analytics by automating data analysis processes and providing deeper, actionable insights. AI algorithms can predict customer preferences and buying behaviors by analyzing vast amounts of data, which can help in crafting highly targeted marketing campaigns. Machine learning models improve over time, learning from past interactions to enhance future customer experiences. This technology also helps in sentiment analysis, extracting and interpreting customer feelings from social media interactions, emails, and customer support communications, thereby offering a more nuanced view of customer satisfaction.

What Are the Challenges in Implementing Advanced CRM Analytics?

Implementing advanced CRM analytics is not without challenges. Data quality and completeness are critical; poor data can lead to inaccurate analyses and misguided conclusions. Integrating AI and ML into existing CRM systems often requires substantial initial and ongoing investment in both technology and expertise. Additionally, there`s the challenge of breaking down data silos within organizations to create a unified view of customer interactions across different departments. Privacy and data protection are also major concerns, as companies must comply with regulations such as GDPR while handling customer data.

What Drives the Growth in the CRM Analytics Market?

The growth in the CRM analytics market is driven by several factors. The increasing volume of data generated by digital customer interactions necessitates powerful analytical tools to make sense of this information. Competitive pressures also push businesses to enhance customer experiences and personalize their marketing efforts, which CRM analytics can facilitate. Additionally, the integration of AI and ML technologies is becoming more accessible and affordable, allowing more businesses to leverage advanced analytics. As companies continue to recognize the value of data-driven strategies in achieving competitive advantage, demand for sophisticated CRM analytics solutions is expected to surge.

SCOPE OF STUDY

The report analyzes the CRM Analytics market by the following Segments, and Geographic Regions/Countries:

Segments:

Segment (Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics, Other Segments).

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World..

SELECT PLAYERS

Accenture; Angoss Software Corporation; IBM Corporation; Infor; Microsoft Corporation; Oracle Corporation; Salesforce.com, Inc.; SAP SE; SAS AB; Teradata Corporation

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TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Influencer Market Insights

CRM Analytics – Global Key Competitors Percentage Market Share in 2024 (E)

Competitive Market Presence - Strong/Active/Niche/Trivial for 68 Players Worldwide in 2024 (E)

Global Economic Update

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

Growing Demand for Data-Driven Customer Insights Spurs Adoption of CRM Analytics

Integration of Artificial Intelligence and Machine Learning Enhances Predictive Capabilities

Rising Importance of Customer Experience Management in Business Strategies

Advancements in Big Data Technology Expand Capabilities of CRM Analytics Tools

Shift from Descriptive to Prescriptive Analytics in Customer Relationship Management

Increased Adoption of Cloud-based CRM Solutions for Scalability and Flexibility

Growing Small and Medium Enterprises (SMEs) Market Adopts CRM Analytics for Competitive Advantage

Integration of Social Media Insights into CRM Strategies Enhances Customer Engagement

Global Expansion of E-commerce Drives Need for Advanced CRM Analytical Tools

4. GLOBAL MARKET PERSPECTIVE

World Recent Past, Current & Future Analysis for CRM Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World 6-Year Perspective for CRM Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030

World Recent Past, Current & Future Analysis for Contact Center Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World 6-Year Perspective for Contact Center Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

World Recent Past, Current & Future Analysis for Social Media Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World 6-Year Perspective for Social Media Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

World Recent Past, Current & Future Analysis for Customer Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World 6-Year Perspective for Customer Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

World Recent Past, Current & Future Analysis for Other Segments by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World 6-Year Perspective for Other Segments by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

World CRM Analytics Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030

World Recent Past, Current & Future Analysis for Sales & Marketing Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World 6-Year Perspective for Sales & Marketing Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

UNITED STATES

CRM Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)

USA Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

USA 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030

CANADA

Canada Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Canada 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030

JAPAN

CRM Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)

Japan Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Japan 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030

CHINA

CRM Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)

China Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

China 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030

EUROPE

CRM Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)

Europe Recent Past, Current & Future Analysis for CRM Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

Europe 6-Year Perspective for CRM Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030

Europe Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Europe 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030

FRANCE

CRM Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)

France Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

France 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030

GERMANY

CRM Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)

Germany Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Germany 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030

ITALY

Italy Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Italy 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030

UNITED KINGDOM

CRM Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)

UK Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

UK 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030

REST OF EUROPE

Rest of Europe Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Rest of Europe 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030

ASIA-PACIFIC

CRM Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)

Asia-Pacific Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Asia-Pacific 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030

REST OF WORLD

Rest of World Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Rest of World 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030

COMPETITIVE METRICS

COMPETITORS (ALPHABETICAL)	% VALIDATED RESEARCH *
4Degrees	%
Addon Web Solutions	%
Aircall	%
Alteryx, Inc.	%
Anthill CRM	%
Apar Technologies	%
artaxo	%
Automabots, Inc.	%
Brivity Inc.	%
Brocus IT Solutions Pvt Ltd.	%

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