Direct Selling

A Global Strategic Business Report

MCP30528

RESEARCH DASHBOARD

OCT 2025

RELEASE DATE

7097

EXECUTIVE POOL

5850

PRICE

996

EXPERT INPUTS

41

COMPANIES

114

DATA TABLES

185

PAGES

2

EDITION

WHAT'S BEHIND OUR DATA?

140857226

DOMAIN TRANSCRIPTS

6080276

BRANDS TRACKED

1729341

FEATURED COMPANIES

22574

TOPICS COVERED

82719

MARKET SEGMENTS

91

KEY INDUSTRIES

1574

CURATION TEAM

4761909

DECISION MAKERS

EXECUTIVE ENGAGEMENTS BY TIER (55)

3

CXO

5

VICE PRESIDENT

10

DIRECTOR

25

MANAGER

12

MARKETING

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HIGHLIGHTS & REPORT INDEX

Global Direct Selling Market to Reach US$309.8 Billion by 2030

The global market for Direct Selling estimated at US$219.8 Billion in the year 2024, is expected to reach US$309.8 Billion by 2030, growing at a CAGR of 5.9% over the analysis period 2024-2030. Health & Wellness Products, one of the segments analyzed in the report, is expected to record a 6.7% CAGR and reach US$160.4 Billion by the end of the analysis period. Growth in the Cosmetics & Personal Care Products segment is estimated at 6.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$59.9 Billion While China is Forecast to Grow at 9.4% CAGR

The Direct Selling market in the U.S. is estimated at US$59.9 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$63.4 Billion by the year 2030 trailing a CAGR of 9.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.8% and 5.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.8% CAGR.

Global Direct Selling Market – Key Trends & Drivers Summarized

Is Direct Selling Still a Profitable Business Model in the Digital Age?

The direct selling industry, encompassing multi-level marketing (MLM), network marketing, and person-to-person sales, continues to thrive despite the rapid growth of e-commerce and digital retail. Direct selling offers a unique, relationship-driven approach to marketing, allowing independent distributors to sell products directly to consumers without relying on traditional retail channels. Companies in health and wellness, beauty, home care, and personal development sectors are leveraging direct selling models to engage customers through personalized experiences. While digital transformation has introduced new challenges, such as increased competition from online marketplaces, it has also created opportunities for direct sellers to expand their reach through social media, e-commerce platforms, and influencer marketing. The rise of social selling and hybrid direct-to-consumer (DTC) business models is reshaping the direct selling landscape, ensuring its continued relevance in the modern economy.

How Is Technology Transforming Direct Selling Strategies?

Advancements in digital marketing, artificial intelligence (AI), and mobile commerce are revolutionizing direct selling strategies, enabling distributors to engage customers more effectively. AI-powered chatbots, data-driven customer insights, and personalized recommendation engines are enhancing the direct selling experience, making it more tailored and interactive. Social media platforms such as Instagram, Facebook, and TikTok have become essential tools for direct sellers, allowing them to build brand loyalty, conduct live demonstrations, and reach global audiences. Additionally, blockchain technology is being explored to enhance transparency in MLM structures, ensuring ethical business practices and reducing fraudulent schemes. While technology is enhancing the efficiency of direct selling operations, adapting to digital trends requires significant investment in training, content creation, and compliance with evolving regulations. Despite these challenges, the integration of technology in direct selling is expected to drive industry growth and improve consumer engagement.

Is the Direct Selling Industry Becoming More Regulated?

Regulatory scrutiny on direct selling, particularly in the MLM sector, is increasing as governments implement stricter guidelines to prevent deceptive practices and ensure consumer protection. Countries such as the United States, China, and India have introduced regulations to distinguish legitimate direct selling businesses from pyramid schemes. Companies are focusing on greater transparency, ethical compensation structures, and compliance with global consumer rights standards to maintain credibility. Additionally, the rise of social selling has prompted regulators to monitor influencer-driven product promotions for misleading claims. While increased regulations pose challenges for some direct selling companies, they also foster trust and legitimacy within the industry. As consumer awareness grows, companies that prioritize ethical practices and regulatory compliance are likely to gain a competitive edge in the evolving direct selling market.

What Is Driving the Growth of the Direct Selling Market?

The growth in the direct selling market is driven by several factors, including the increasing adoption of digital selling tools, the expansion of health and wellness products, and the rise of social commerce. Direct selling companies are leveraging e-commerce platforms and social media to enhance their reach and customer engagement, blending traditional relationship-driven sales with modern digital marketing strategies. The global shift toward flexible work arrangements and entrepreneurship is also attracting individuals to direct selling as a low-barrier business opportunity. Additionally, product innovation in personal care, dietary supplements, and eco-friendly home products is fueling consumer interest in direct selling channels. Despite regulatory challenges and competition from online retail, the adaptability of direct selling businesses to emerging trends is expected to sustain market growth. As companies continue to refine their business models and embrace technology-driven solutions, direct selling remains a dynamic and evolving industry with significant market potential.

SCOPE OF STUDY

The report analyzes the Direct Selling market by the following Segments, and Geographic Regions/Countries:

Segments:

Type (Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products, Other Types).

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa..

SELECT PLAYERS

Ambit Energy; Amway; Atomy; Avon Products; Belcorp; Coway; eXp Realty; Herbalife Nutrition; Medifast / OPTAVIA; Natura &Co; Nu Skin Enterprises; Oriflame; PM-International; Primerica; Scentsy; Telecom Plus; Tupperware Brands; USANA Health Sciences; Vorwerk; Young Living

AI INTEGRATIONS

We’re transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Trade Shocks, Uncertainty, and the Structural Rewiring of the Global Economy

How Trump’s Tariffs Impact the Market? The Big Question on Everyone’s Mind

Direct Selling – Global Key Competitors Percentage Market Share in 2025 (E)

Competitive Market Presence - Strong/Active/Niche/Trivial for 41 Players Worldwide in 2025 (E)

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

Increasing Consumer Demand for Personalized Shopping Experiences Drives Growth in Direct Selling Models

The Rise of E-Commerce and Digital Platforms Expands the Addressable Market for Direct Selling Opportunities

Social Media and Influencer Marketing Propels Growth in Direct Selling, Especially in Beauty and Wellness Sectors

Surge in the Popularity of Subscription-based Models Strengthens the Business Case for Direct Selling in Various Industries

Advancements in Mobile Technologies and Apps Drives the Adoption of Direct Selling Platforms for Sales and Customer Engagement

The Shift Toward Home-based Businesses and Entrepreneurship Accelerates Demand for Direct Selling Opportunities

Growing Preference for Ethical and Sustainable Products Expands Market Opportunities for Direct Selling of Eco-friendly Goods

The Proliferation of Social Selling and Online Communities Accelerates Growth in Direct Selling Networks and Affiliate Marketing

Increasing Focus on Health, Wellness, and Self-Care Drives Demand for Direct Selling in the Health and Beauty Industry

Regulatory Changes and Supportive Policies for Direct Selling Companies Propel Market Expansion in Emerging Economies

Rising Consumer Confidence in Online Shopping and Trust in Direct Sellers Expands the Market Reach of Direct Selling Models

The Integration of Artificial Intelligence and Data Analytics Strengthens Direct Selling Models by Enhancing Customer Insights and Sales Strategies

Increased Flexibility and Low Startup Costs in Direct Selling Drive Adoption Among Aspiring Entrepreneurs and Small Business Owners

The Growth of Multi-Level Marketing (MLM) Models Expands Reach and Scaling Opportunities for Direct Selling Companies

The Demand for At-Home Product Demonstrations and Virtual Sales Events Strengthens the Viability of Direct Selling Platforms

The Integration of Payment Solutions and Digital Wallets Accelerates Transactions in Direct Selling Models

Expanding Networks of Independent Distributors and Sales Representatives Drive Global Market Penetration for Direct Selling Brands

The Need for Increased Transparency and Ethical Business Practices in Direct Selling Strengthens Consumer Trust and Drives Market Growth

Changing Consumer Preferences for Instant Gratification and Convenience Propel the Growth of Direct Selling in the Online Marketplace

Expanding Digital Literacy and the Growing Influence of Online Communities Expands the Addressable Market for Direct Selling Platforms

4. GLOBAL MARKET PERSPECTIVE

World Direct Selling Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030

World Recent Past, Current & Future Analysis for Direct Selling by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World Historic Review for Direct Selling by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

World 15-Year Perspective for Direct Selling by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2015, 2025 & 2030

World Recent Past, Current & Future Analysis for Health & Wellness Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World Historic Review for Health & Wellness Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

World 15-Year Perspective for Health & Wellness Products by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030

World Recent Past, Current & Future Analysis for Cosmetics & Personal Care Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World Historic Review for Cosmetics & Personal Care Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

World 15-Year Perspective for Cosmetics & Personal Care Products by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030

World Recent Past, Current & Future Analysis for Household Goods & Durables Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World Historic Review for Household Goods & Durables Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

World 15-Year Perspective for Household Goods & Durables Products by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030

World Recent Past, Current & Future Analysis for Other Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World Historic Review for Other Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

World 15-Year Perspective for Other Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030

III. MARKET ANALYSIS

UNITED STATES

Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)

USA Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

USA Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

USA 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030

CANADA

Canada Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Canada Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Canada 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030

JAPAN

Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)

Japan Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Japan Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Japan 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030

CHINA

Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)

China Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

China Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

China 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030

EUROPE

Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)

Europe Recent Past, Current & Future Analysis for Direct Selling by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

Europe Historic Review for Direct Selling by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Europe 15-Year Perspective for Direct Selling by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2015, 2025 & 2030

Europe Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Europe Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Europe 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030

FRANCE

Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)

France Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

France Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

France 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030

GERMANY

Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)

Germany Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Germany Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Germany 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030

ITALY

Italy Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Italy Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Italy 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030

UNITED KINGDOM

Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)

UK Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

UK Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

UK 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030

SPAIN

Spain Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Spain Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Spain 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030

RUSSIA

Russia Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Russia Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Russia 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030

REST OF EUROPE

Rest of Europe Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Rest of Europe Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Rest of Europe 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030

ASIA-PACIFIC

Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)

Asia-Pacific Recent Past, Current & Future Analysis for Direct Selling by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

Asia-Pacific Historic Review for Direct Selling by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Asia-Pacific 15-Year Perspective for Direct Selling by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2015, 2025 & 2030

Asia-Pacific Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Asia-Pacific Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Asia-Pacific 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030

AUSTRALIA

Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)

Australia Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Australia Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Australia 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030

INDIA

Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)

India Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

India Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

India 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030

SOUTH KOREA

South Korea Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

South Korea Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

South Korea 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030

REST OF ASIA-PACIFIC

Rest of Asia-Pacific Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Rest of Asia-Pacific Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Rest of Asia-Pacific 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030

LATIN AMERICA

Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)

Latin America Recent Past, Current & Future Analysis for Direct Selling by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

Latin America Historic Review for Direct Selling by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Latin America 15-Year Perspective for Direct Selling by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2015, 2025 & 2030

Latin America Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Latin America Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Latin America 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030

ARGENTINA

Argentina Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Argentina Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Argentina 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030

BRAZIL

Brazil Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Brazil Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Brazil 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030

MEXICO

Mexico Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Mexico Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Mexico 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030

REST OF LATIN AMERICA

Rest of Latin America Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Rest of Latin America Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Rest of Latin America 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030

MIDDLE EAST

Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)

Middle East Recent Past, Current & Future Analysis for Direct Selling by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

Middle East Historic Review for Direct Selling by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Middle East 15-Year Perspective for Direct Selling by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2015, 2025 & 2030

Middle East Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Middle East Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Middle East 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030

IRAN

Iran Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Iran Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Iran 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030

ISRAEL

Israel Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Israel Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Israel 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030

SAUDI ARABIA

Saudi Arabia Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Saudi Arabia Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Saudi Arabia 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030

UNITED ARAB EMIRATES

UAE Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

UAE Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

UAE 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030

REST OF MIDDLE EAST

Rest of Middle East Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Rest of Middle East Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Rest of Middle East 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030

AFRICA

Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)

Africa Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Africa Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Africa 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030

COMPETITIVE METRICS

COMPETITORS (ALPHABETICAL)	% VALIDATED RESEARCH *
Ambit Energy	%
Amway Corporation	%
Atomy Co., Ltd.	%
Belcorp of America, Inc.	%
Herbalife International of America, Inc. (Herbalife Nutrition)	%
Medifast, Inc.	%
Natura & Co.	%
Nu Skin Enterprises, Inc.	%
Oriflame Cosmetics Global SA	%
PM-International AG	%

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