Embedded Analytics

A Global Strategic Business Report

MCP11761

RESEARCH DASHBOARD

OCT 2025

RELEASE DATE

31041

EXECUTIVE POOL

5850

PRICE

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COMPANIES

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DATA TABLES

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PAGES

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EDITION

WHAT'S BEHIND OUR DATA?

140857226

DOMAIN TRANSCRIPTS

6080276

BRANDS TRACKED

1729341

FEATURED COMPANIES

22574

TOPICS COVERED

82719

MARKET SEGMENTS

91

KEY INDUSTRIES

1574

CURATION TEAM

4761909

DECISION MAKERS

EXECUTIVE ENGAGEMENTS BY TIER (74279)

2178

CXO

4774

VICE PRESIDENT

23309

DIRECTOR

37932

MANAGER

6086

MARKETING

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HIGHLIGHTS & REPORT INDEX

Global Embedded Analytics Market to Reach US$230.7 Billion by 2030

The global market for Embedded Analytics estimated at US$103.2 Billion in the year 2024, is expected to reach US$230.7 Billion by 2030, growing at a CAGR of 14.3% over the analysis period 2024-2030. Cloud, one of the segments analyzed in the report, is expected to record a 15.3% CAGR and reach US$167.2 Billion by the end of the analysis period. Growth in the On-Premise segment is estimated at 12.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$28.7 Billion While China is Forecast to Grow at 13.4% CAGR

The Embedded Analytics market in the U.S. is estimated at US$28.7 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$34.8 Billion by the year 2030 trailing a CAGR of 13.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 12.6% and 11.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 10.3% CAGR.

Global Embedded Analytics Market - Key Trends and Drivers Summarized

How Is Embedded Analytics Transforming Business Intelligence and Decision-Making?

Embedded analytics seamlessly integrates advanced analytics capabilities directly into business applications, enhancing decision-making processes and operational efficiency. By incorporating real-time data analysis, visualization, and reporting features within commonly used business systems such as customer relationship management (CRM), enterprise resource planning (ERP), or financial software, embedded analytics enables users to gain actionable insights without switching between systems. This integration fosters a data-driven culture by making analytics accessible to all users within an organization, regardless of their technical expertise. As a result, decision-makers can react more swiftly to market changes, customer behavior, and operational challenges, leading to improved strategic planning and competitive advantages.

What Innovations Are Enhancing the Functionality of Embedded Analytics?

Innovations in embedded analytics are primarily focused on improving user experience, real-time data processing, and customization capabilities. Advanced machine learning algorithms are being integrated into embedded analytics to provide predictive analytics and intelligent recommendations that help businesses anticipate market trends and customer needs. Additionally, natural language processing (NLP) capabilities allow users to interact with data through conversational interfaces, making analytics more accessible to non-technical users. The adoption of cloud-based solutions also enhances the scalability and flexibility of embedded analytics, enabling organizations to manage large volumes of data more efficiently and reduce IT overhead. Moreover, developers are emphasizing the customization of analytics tools to fit specific industry needs and user preferences, enhancing the relevance and impact of insights generated.

How Does Embedded Analytics Impact Operational Efficiency?

Embedded analytics significantly improves operational efficiency by providing real-time, context-specific insights directly within business applications. This immediacy helps organizations streamline processes, optimize operations, and reduce decision-making time. For example, in supply chain management, embedded analytics can predict inventory shortages before they occur and suggest reordering quantities based on sales forecasts and supplier performance. In marketing, analytics embedded within CRM systems can score leads and suggest personalized customer engagement strategies based on interaction history and preferences. By enabling faster and more informed decisions, embedded analytics helps organizations reduce costs, increase productivity, and improve service delivery, ultimately enhancing overall performance and customer satisfaction.

What Trends Are Driving Growth in the Embedded Analytics Market?

Several trends are driving the growth of the embedded analytics market, including the increasing adoption of digital technologies, the demand for more personalized and context-aware business applications, and the need for compliance and better governance. As businesses undergo digital transformation, the integration of analytics into everyday work tools becomes essential to leverage the vast amounts of data generated by digital activities. The growing expectation for software applications to be `smarter` and more adaptive to user needs is also pushing developers to embed analytics as a core functionality. Furthermore, in an environment of increasing regulatory scrutiny, embedded analytics can help organizations ensure compliance by monitoring user activities and data usage, providing audit trails, and flagging potential issues in real-time. These trends, combined with the continuous advancements in technology that make analytics more powerful and easier to integrate, are propelling the embedded analytics market forward, making it a cornerstone of modern enterprise software solutions.

SCOPE OF STUDY

The report analyzes the Embedded Analytics market by the following Segments, and Geographic Regions/Countries:

Segments:

Deployment (Cloud, On-Premise); End-Use (Marketing & Sales, Finance, Human Resources, Production, Other End-Uses).

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World..

SELECT PLAYERS

Birst, Inc.; IBM Corporation; Information Builders, Inc.; Logi Analytics; Microsoft Corporation; MicroStrategy, Inc.; OpenText Corporation; Oracle Corporation; Qlik Tech International AB; SAP SE; SAS Institute, Inc.; Sisense Inc.; Tableau Software, Inc.; TIBCO Software, Inc.; Yellowfin International Pty Ltd.

AI INTEGRATIONS

We’re transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Influencer Market Insights

Tariff Impact on Global Supply Chain Patterns

Embedded Analytics – Global Key Competitors Percentage Market Share in 2024 (E)

Global Economic Update

Competitive Market Presence - Strong/Active/Niche/Trivial for 41 Players Worldwide in 2024 (E)

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

Increasing Integration of Analytics into Business Applications Drives Market Growth

Demand for Real-time Decision Making Enhances Embedded Analytics Adoption

Growth in Big Data and IoT Spurs Developments in Embedded Analytical Tools

Technological Advances in AI and Machine Learning Bolster Analytic Functionality

Market Influence of Predictive and Prescriptive Analysis in Operational Applications

Rising Importance of Customer Insights in Retail and E-commerce

Global Expansion of E-health and Telemedicine Driving Analytical Integrations

Technological Shifts from Traditional BI to Agile and Embedded Analytics

4. GLOBAL MARKET PERSPECTIVE

World Recent Past, Current & Future Analysis for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World 6-Year Perspective for On-Premise by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

World Recent Past, Current & Future Analysis for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World 6-Year Perspective for Other End-Uses by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

World Recent Past, Current & Future Analysis for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World 6-Year Perspective for Cloud by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

World Recent Past, Current & Future Analysis for Marketing & Sales by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World 6-Year Perspective for Marketing & Sales by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

World Recent Past, Current & Future Analysis for Finance by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World 6-Year Perspective for Finance by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

World Recent Past, Current & Future Analysis for Human Resources by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World 6-Year Perspective for Human Resources by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

World Recent Past, Current & Future Analysis for Production by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World 6-Year Perspective for Production by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

World Embedded Analytics Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030

World Recent Past, Current & Future Analysis for Embedded Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World 6-Year Perspective for Embedded Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030

III. MARKET ANALYSIS

UNITED STATES

Embedded Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)

USA Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

USA 6-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2025 & 2030

USA Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

USA 6-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2025 & 2030

CANADA

Canada Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Canada 6-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2025 & 2030

Canada Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Canada 6-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2025 & 2030

JAPAN

Embedded Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)

Japan Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Japan 6-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2025 & 2030

Japan Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Japan 6-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2025 & 2030

CHINA

Embedded Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)

China Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

China 6-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2025 & 2030

China Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

China 6-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2025 & 2030

EUROPE

Embedded Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)

Europe Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Europe 6-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2025 & 2030

Europe Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Europe 6-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2025 & 2030

Europe Recent Past, Current & Future Analysis for Embedded Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

Europe 6-Year Perspective for Embedded Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030

FRANCE

Embedded Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)

France Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

France 6-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2025 & 2030

France Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

France 6-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2025 & 2030

GERMANY

Embedded Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)

Germany Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Germany 6-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2025 & 2030

Germany Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Germany 6-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2025 & 2030

ITALY

Italy Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Italy 6-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2025 & 2030

Italy Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Italy 6-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2025 & 2030

UNITED KINGDOM

Embedded Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)

UK Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

UK 6-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2025 & 2030

UK Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

UK 6-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2025 & 2030

REST OF EUROPE

Rest of Europe Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Rest of Europe 6-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2025 & 2030

Rest of Europe Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Rest of Europe 6-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2025 & 2030

ASIA-PACIFIC

Embedded Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)

Asia-Pacific Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Asia-Pacific 6-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2025 & 2030

Asia-Pacific Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Asia-Pacific 6-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2025 & 2030

REST OF WORLD

Rest of World Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Rest of World 6-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2025 & 2030

Rest of World Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Rest of World 6-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2025 & 2030

COMPETITIVE METRICS

COMPETITORS (ALPHABETICAL)	% VALIDATED RESEARCH *
5000fish	%
8x8, Inc.	%
Accenture BV	%
ADLINK Technology, Inc.	%
Advantech Co., Ltd.	%
Advantech KR Co., Ltd.	%
Applied Materials, Inc.	%
Apption	%
Artha Solutions	%
Atlas Scientific	%

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