Global Facial Cleansing Balm Market to Reach US$993.3 Million by 2030

The global market for Facial Cleansing Balm estimated at US$550.3 Million in the year 2024, is expected to reach US$993.3 Million by 2030, growing at a CAGR of 10.3% over the analysis period 2024-2030. Men Gender, one of the segments analyzed in the report, is expected to record a 8.7% CAGR and reach US$557.1 Million by the end of the analysis period. Growth in the Women Gender segment is estimated at 12.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$149.9 Million While China is Forecast to Grow at 13.8% CAGR

The Facial Cleansing Balm market in the U.S. is estimated at US$149.9 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$201.0 Million by the year 2030 trailing a CAGR of 13.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 7.6% and 9.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 8.1% CAGR.

Global Facial Cleansing Balm Market – Key Trends & Drivers Summarized

Why Are Facial Cleansing Balms Gaining Popularity in Skincare?

Facial cleansing balms have rapidly become a staple in modern skincare routines, offering a gentle yet highly effective way to remove makeup, dirt, and excess oil while maintaining skin hydration. Unlike traditional foaming cleansers, which can strip the skin of its natural oils, cleansing balms utilize oil-based emulsifiers that dissolve impurities while nourishing the skin barrier. With double cleansing routines gaining widespread recognition—particularly influenced by K-beauty (Korean beauty) trends—facial cleansing balms have emerged as the preferred first step in a thorough skincare regimen.

What sets cleansing balms apart is their versatile and luxurious texture, which transforms from a solid balm to a silky oil and finally to a milky emulsion when mixed with water. This transformation allows for deep pore cleansing without over-drying the skin, making it suitable for all skin types, including sensitive and acne-prone skin. Additionally, as consumers shift towards minimalist and multi-purpose skincare, cleansing balms have gained traction for their ability to cleanse, hydrate, and provide mild exfoliation in one step, eliminating the need for multiple products in a routine.

How Are Ingredient Innovations Transforming Facial Cleansing Balms?

The rise in ingredient-conscious beauty has led to significant advancements in facial cleansing balm formulations, with brands incorporating skin-nourishing botanical extracts, probiotics, and antioxidant-rich oils to enhance efficacy. Non-comedogenic plant oils such as jojoba, camellia, marula, and squalane have replaced heavier mineral oils, ensuring deep cleansing without clogging pores. Additionally, the use of enzyme-infused balms—which contain gentle exfoliants like papaya and pineapple enzymes—has introduced a brightening and skin-renewing aspect to traditional cleansing formulas.

Another major innovation is the inclusion of water-activated emulsifiers, allowing for an easy rinse-off experience that leaves no greasy residue behind. Unlike traditional oil cleansers that require harsh scrubbing, modern cleansing balms effortlessly melt away waterproof makeup, SPF, and pollutants while ensuring a non-stripping and pH-balanced cleansing experience. Brands are also developing probiotic-infused cleansing balms that help maintain a healthy skin microbiome, reducing inflammation and supporting the skin’s natural defense system.

What Role Does Sustainability Play in the Growth of Cleansing Balms?

Sustainability has become a defining factor in the cleansing balm market, influencing packaging, ingredient sourcing, and production processes. With concerns about plastic waste, many brands have shifted towards eco-friendly, recyclable, or refillable packaging, opting for glass jars, metal tins, and biodegradable containers instead of traditional plastic tubs. Additionally, waterless formulations are gaining popularity as they reduce the carbon footprint associated with water-based product manufacturing and transportation.

The move towards clean and ethical beauty has also led to the elimination of synthetic preservatives, artificial fragrances, and petroleum-based waxes, replacing them with biodegradable, plant-based alternatives. Many cleansing balm brands now carry certifications such as cruelty-free, vegan, and organic, further aligning with consumer expectations for ethical skincare. Additionally, upcycled ingredients, such as oils derived from discarded fruit seeds and plant extracts sourced from food industry byproducts, are making their way into formulations, promoting a circular beauty economy.

What Is Driving Growth in the Facial Cleansing Balm Market?

The growth in the facial cleansing balm market is driven by several factors, including the rise of double cleansing skincare trends, advancements in ingredient formulations, and increasing consumer demand for sustainable and multi-functional products. The expansion of dermatologically approved skincare has led consumers to seek hydrating yet effective cleansers that do not disrupt the skin barrier. Additionally, the shift towards solid beauty products—as part of a movement towards low-waste and waterless skincare—has positioned cleansing balms as an eco-friendly alternative to traditional cleansers.

The proliferation of direct-to-consumer (DTC) beauty brands and personalized skincare recommendations powered by AI has further accelerated the market’s expansion, making high-quality cleansing balms more accessible to a wider audience. Furthermore, the increasing adoption of enzymatic and probiotic-infused formulations is expected to drive innovation, catering to consumers looking for clean, nourishing, and highly effective cleansing solutions. As the skincare industry continues to evolve, the cleansing balm market is set for sustained growth, offering customized, eco-conscious, and technologically advanced cleansing solutions for modern consumers.