Global Fitness Equipment Services Market to Reach US$3.5 Billion by 2030

The global market for Fitness Equipment Services estimated at US$3.1 Billion in the year 2024, is expected to reach US$3.5 Billion by 2030, growing at a CAGR of 1.9% over the analysis period 2024-2030. Cardiovascular Equipment, one of the segments analyzed in the report, is expected to record a 1.6% CAGR and reach US$2.1 Billion by the end of the analysis period. Growth in the Strength Training Equipment segment is estimated at 2.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$848.1 Million While China is Forecast to Grow at 3.7% CAGR

The Fitness Equipment Services market in the U.S. is estimated at US$848.1 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$649.1 Million by the year 2030 trailing a CAGR of 3.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 0.6% and 1.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.0% CAGR.

Global Fitness Equipment Services Market – Key Trends & Drivers Summarized

Why Are Fitness Equipment Services Becoming an Indispensable Component of the Wellness Ecosystem?

As the global fitness industry continues to expand in scope and sophistication, fitness equipment services have emerged as a critical support pillar that ensures performance reliability, safety, and lifecycle optimization of exercise machines. These services encompass a broad range of offerings—including installation, preventive maintenance, repair, calibration, software updates, refurbishment, and equipment relocation—designed to meet the needs of gyms, health clubs, rehabilitation centers, corporate fitness spaces, hotels, and even home users. With fitness centers operating under increasingly competitive conditions and consumer expectations for uninterrupted access to functional equipment at an all-time high, the demand for professional, timely, and responsive servicing has grown substantially. Even more so in the post-pandemic world, where hygiene and safety protocols have elevated the importance of well-maintained, germ-free fitness infrastructure. As digital fitness solutions and connected equipment become more prevalent, service providers are also addressing new complexities such as software integrations, diagnostics, and IoT-enabled maintenance. From preserving brand reputation to maximizing ROI, fitness equipment services are no longer viewed as an afterthought but rather as a strategic necessity for any entity operating in the wellness and health-tech space.

How Are Technology and Predictive Maintenance Redefining Service Models?

Technological advancements are radically transforming the way fitness equipment is maintained and supported, enabling smarter, more proactive service models. The integration of IoT sensors and embedded diagnostics into modern treadmills, ellipticals, and strength machines allows for real-time monitoring of machine usage, wear-and-tear, motor performance, and system errors. This data enables predictive maintenance, where potential faults are flagged before they cause equipment downtime, reducing service interruptions and avoiding costly emergency repairs. Many service providers now offer cloud-based dashboards and mobile apps that allow facility managers to view machine health, service history, and schedule maintenance appointments on demand. Software updates for connected equipment are increasingly delivered remotely, streamlining performance enhancements and cybersecurity patches. In addition, AI-powered analytics are being used to identify patterns in equipment usage and failure rates, helping optimize maintenance intervals and extend asset lifespan. Robotics and automation are also entering the servicing space—particularly in large-scale gyms—where autonomous tools can assist with cleaning, diagnostics, and part replacements. These innovations are creating a shift from reactive to preventive and even prescriptive service approaches, driving efficiency, reducing total cost of ownership, and enhancing user satisfaction across institutional and home fitness markets alike.

What Market Forces and Customer Expectations Are Shaping Service Demand?

A variety of industry forces and customer expectations are influencing the evolution and expansion of the fitness equipment services market. Fitness facility operators—whether large chains or boutique studios—are under constant pressure to minimize downtime, enhance member experience, and protect expensive hardware investments. This has led to a surge in demand for annual maintenance contracts (AMCs), subscription-based service packages, and value-added offerings such as regular cleaning, sanitation, and safety inspections. Additionally, as fitness spaces increasingly integrate digital content, biometric tracking, and app-based controls, users expect seamless technology performance, requiring technicians with hybrid skills in hardware and software troubleshooting. Consumer-grade equipment has also become more advanced and prevalent in homes, leading to increased demand for at-home installation, repair, and remote tech support. Meanwhile, the sustainability movement is driving greater interest in refurbishing and repurposing old machines, creating opportunities for services that specialize in component recycling, part replacement, and eco-friendly upgrades. The shift toward flexible business models—like leasing and equipment-as-a-service (EaaS)—has further expanded the role of service providers, who are now expected to manage the full equipment lifecycle, from deployment to decommissioning. These dynamics are shaping a market where technical expertise, rapid response, and customization are essential differentiators.

What’s Powering the Growth of the Global Fitness Equipment Services Market?

The growth in the fitness equipment services market is driven by several factors related to digitalization, commercial fitness expansion, home gym proliferation, and evolving service expectations. The rapid growth of commercial gyms, boutique fitness studios, and corporate wellness centers in both developed and emerging economies is increasing the installed base of fitness equipment—creating a robust and ongoing need for support services. At the same time, the global boom in home fitness—fueled by pandemic-era behavior shifts and the popularity of brands like Peloton, NordicTrack, and Technogym—has brought sophisticated equipment into living rooms, requiring professional setup and ongoing maintenance. Equipment complexity has risen dramatically with the integration of touchscreens, Wi-Fi, virtual classes, and telemetry sensors, necessitating advanced service capabilities. Additionally, fitness chains and institutional buyers are seeking to maximize equipment uptime, extend asset lifespan, and ensure safety compliance—all of which require routine servicing and proactive issue resolution. The growth of managed service contracts, third-party maintenance providers, and franchised service models is further fueling scalability and access across urban and rural locations. As equipment providers look to differentiate themselves in a competitive market, bundling service offerings with product sales is becoming increasingly common. With a rising emphasis on member satisfaction, digital reliability, and operational efficiency, the global fitness equipment services market is positioned for sustained expansion—serving as the behind-the-scenes engine that keeps the modern fitness experience running seamlessly.