Global Hair Setting Sprays Market to Reach US$4.3 Billion by 2030

The global market for Hair Setting Sprays estimated at US$2.8 Billion in the year 2024, is expected to reach US$4.3 Billion by 2030, growing at a CAGR of 7.3% over the analysis period 2024-2030. Curly, one of the segments analyzed in the report, is expected to record a 5.7% CAGR and reach US$970.8 Million by the end of the analysis period. Growth in the Straight segment is estimated at 8.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$773.6 Million While China is Forecast to Grow at 11.1% CAGR

The Hair Setting Sprays market in the U.S. is estimated at US$773.6 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$897.5 Million by the year 2030 trailing a CAGR of 11.1% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.8% and 6.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.8% CAGR.

Global Hair Setting Spray Market – Key Trends & Drivers Summarized

Is the Demand for Long-Lasting Hairstyles Driving Growth in the Hair Setting Spray Market?

The increasing consumer preference for long-lasting, frizz-free hairstyles is fueling the demand for hair setting sprays across different hair types and textures. Whether for daily styling or special events, hair setting sprays provide a strong, flexible hold while protecting hair from humidity, wind, and environmental stressors. With social media influencing hairstyle trends, consumers are turning to high-performance setting sprays to maintain their desired looks throughout the day. Additionally, professional hairstylists rely on setting sprays for bridal styling, runway shows, and editorial shoots, further driving market demand. However, concerns regarding alcohol-based formulas and potential hair dryness present challenges for some consumers. Despite this, innovations in lightweight, nourishing, and humidity-resistant formulations are expected to sustain market growth.

How Are Clean Beauty and Non-Toxic Formulations Reshaping the Hair Setting Spray Industry?

The clean beauty movement is influencing hair setting sprays, with brands introducing alcohol-free, sulfate-free, and non-toxic formulations to cater to health-conscious consumers. Natural and organic ingredients, such as aloe vera, chamomile, and argan oil, are being incorporated into hair sprays to provide nourishment while ensuring a strong hold. Additionally, fragrance-free and hypoallergenic setting sprays are gaining popularity among individuals with sensitive scalps. While clean beauty products often come with a higher price tag, the growing demand for non-toxic hair care solutions is expected to drive further innovation in this segment.

Can the Expansion of Professional Styling and DIY Hair Trends Boost Market Growth?

The rise of professional hairstyling services and at-home hairstyling tutorials is contributing to the growing use of setting sprays. Consumers are increasingly experimenting with intricate hairstyles, curls, and sleek looks, requiring high-quality setting sprays for longevity and frizz control. Additionally, salons and beauty academies emphasize the importance of professional-grade finishing products, making hair setting sprays a staple in hairstyling kits. However, competition from multi-purpose hair sprays, including thermal protectants and volumizing sprays, poses a challenge to single-use setting sprays. Despite this, as hairstyling techniques become more diverse, the demand for strong-hold, humidity-resistant setting sprays is expected to rise.

What Is Driving the Growth of the Hair Setting Spray Market?

The growth in the hair setting spray market is driven by increasing consumer demand for long-lasting hairstyles, the rise of clean beauty formulations, and the expansion of both professional hairstyling and DIY styling trends. Advancements in lightweight and non-toxic formulations are enhancing product appeal, while influencer marketing and hairstyling tutorials continue to drive consumer awareness. Additionally, the demand for humidity-resistant and nourishing setting sprays is further shaping market preferences. While challenges such as alcohol content concerns and competition from multi-functional hair sprays exist, the continued evolution of hairstyling trends and clean beauty innovations is expected to sustain strong market growth.