Global Hair Styling Equipment Market to Reach US$18.1 Billion by 2030

The global market for Hair Styling Equipment estimated at US$14.5 Billion in the year 2024, is expected to reach US$18.1 Billion by 2030, growing at a CAGR of 3.8% over the analysis period 2024-2030. Hair Dryers, one of the segments analyzed in the report, is expected to record a 3.5% CAGR and reach US$10.5 Billion by the end of the analysis period. Growth in the Hair Straighteners segment is estimated at 4.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$4.0 Billion While China is Forecast to Grow at 6.9% CAGR

The Hair Styling Equipment market in the U.S. is estimated at US$4.0 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$3.6 Billion by the year 2030 trailing a CAGR of 6.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.5% and 2.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.2% CAGR.

Global "Hair Styling Equipment" Market – Key Trends & Drivers Summarized

Why Is Hair Styling Equipment Becoming a Daily Essential in Modern Beauty Routines?
Hair styling equipment, once confined to professional salons, has now become a standard feature in households across the globe. Driven by changing beauty standards, increasing awareness about grooming, and the influence of digital beauty culture, consumers are investing in personal styling tools for convenience, self-expression, and control over their appearance. Whether it’s for straightening, curling, drying, or volumizing, hair styling devices enable users to recreate salon-like results at home. The category spans a wide range of products—from basic blow dryers and flat irons to sophisticated tools like hot brushes, automatic curlers, and multi-function stylers—designed to suit different hair types, styles, and routines. The demand is no longer seasonal or event-driven but rooted in daily grooming habits.

How Is Technology Transforming the Performance and Safety of Styling Tools?
Technological advancements are playing a pivotal role in the evolution of hair styling equipment. Traditional heating tools are being replaced or enhanced with ceramic, titanium, and tourmaline technologies that distribute heat evenly and reduce the risk of hair damage. Intelligent heat sensors, ionizers, and digital temperature controls are now standard in premium models, allowing users to personalize settings for optimal results with minimal harm. Innovations such as infrared heating, cordless battery-powered designs, and noise-reduction motors are also gaining traction, particularly in high-end and travel-friendly segments. Additionally, products are being developed with eco-conscious features, including energy-efficient motors, recyclable materials, and reduced packaging, aligning with the growing demand for sustainable beauty tools.

Which Regions and Consumer Segments Are Leading Demand for Styling Equipment?
North America and Europe dominate the hair styling equipment market, driven by high per capita grooming expenditure, strong brand ecosystems, and early adoption of new technologies. The United States, in particular, leads in both retail sales and influencer-driven marketing, where beauty tutorials and social media content strongly shape purchasing decisions. Asia-Pacific is seeing rapid growth, especially in Japan, South Korea, and China, where hair styling is integrated into daily routines and product innovation is accelerated by tech-savvy consumers. In emerging markets such as India and Southeast Asia, the rising middle class, urbanization, and increased access to global brands via e-commerce are driving the adoption of entry- to mid-level tools. The market is also expanding among male consumers and older demographics, reflecting broadening gender and age inclusivity in beauty device usage.

What’s Powering the Growth of the Hair Styling Equipment Market Globally?
The growth in the hair styling equipment market is driven by several factors, including continuous innovation in heating and motor technologies, increased consumer focus on self-grooming, and the rising popularity of personalized, damage-free styling solutions. E-commerce platforms, influencer-led branding, and virtual product demos are improving access and customer confidence, especially among first-time buyers. End-users are seeking tools that combine salon-grade performance with ease of use, driving demand for ergonomic, multi-purpose, and smart-connected devices. Additionally, the hybrid work culture and shift toward at-home grooming have boosted regular usage of styling tools, while salon professionals continue to invest in commercial-grade equipment for client retention. These trends, coupled with rising disposable incomes and beauty consciousness, are accelerating the global expansion of the hair styling equipment market.