Heated Bedding

A Global Strategic Business Report

MCP37064

RESEARCH DASHBOARD

OCT 2025

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HIGHLIGHTS & REPORT INDEX

Global Heated Bedding Market to Reach US$669.4 Million by 2030

The global market for Heated Bedding estimated at US$574.0 Million in the year 2024, is expected to reach US$669.4 Million by 2030, growing at a CAGR of 2.6% over the analysis period 2024-2030. Heated Blankets & Throws, one of the segments analyzed in the report, is expected to record a 3.0% CAGR and reach US$481.8 Million by the end of the analysis period. Growth in the Heated Mattress Pads segment is estimated at 1.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$150.9 Million While China is Forecast to Grow at 2.5% CAGR

The Heated Bedding market in the U.S. is estimated at US$150.9 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$107.6 Million by the year 2030 trailing a CAGR of 2.5% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.5% and 2.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.0% CAGR.

Global Heated Bedding Market – Key Trends & Drivers Summarized

Why Is Heated Bedding Gaining Popularity Across Diverse Climates?

Heated bedding, which includes electric blankets, heated mattress pads, and comforters with integrated heating elements, is witnessing a surge in global demand—not only in traditionally cold regions but also in areas with seasonal winters or inconsistent indoor heating. As consumers become increasingly focused on comfort, wellness, and energy efficiency, heated bedding offers a cost-effective alternative to whole-room heating. This trend is particularly prominent in urban settings where individuals may prefer targeted heating to avoid high central heating costs. Additionally, demographic factors such as an aging population and individuals with health conditions like arthritis are further fueling interest in heated bedding, which provides both warmth and therapeutic benefits. These products are no longer niche winter accessories; they’re being repositioned as lifestyle enhancements that combine comfort with intelligent energy use.

How Are Technological Advances Reshaping the Heated Bedding Market?

Rapid innovation in the materials and design of heated bedding has significantly improved both performance and safety, making these products more appealing to modern consumers. Manufacturers are increasingly incorporating smart technology features such as programmable timers, adjustable heat settings, auto shut-off, dual-zone controls, and even remote operation via mobile apps. The use of flexible, ultra-thin carbon fiber heating elements has replaced older metal coils, resulting in lighter, safer, and more evenly heated textiles. Moreover, many new heated bedding products are compatible with sustainable practices—offering energy-efficient designs that reduce electricity consumption without compromising on warmth. Some brands are also experimenting with USB-powered or battery-operated models, enabling portability and convenience for travelers or users in energy-restricted settings. All of these enhancements collectively elevate user experience and expand the potential customer base.

What Consumer Preferences Are Driving Market Dynamics Today?

Modern consumers are increasingly seeking multifunctional and customizable home products, and heated bedding fits this demand perfectly. There is growing preference for products that combine luxury and practicality, particularly in home comfort segments. Heated bedding is often marketed alongside premium sleep products, highlighting benefits like muscle relaxation, reduced moisture buildup, and even improved sleep quality. The demand for eco-friendly and hypoallergenic materials is also influencing product development, with a clear shift toward sustainable textiles and reusable components. Branding has also evolved, with companies positioning heated bedding not just as winter gear but as year-round wellness solutions. Additionally, e-commerce platforms have enabled consumers to explore a broader range of models, sizes, and brands, increasing competition and pushing manufacturers to innovate in terms of aesthetics, features, and user-friendly interfaces.

What Factors Are Driving the Growth of the Heated Bedding Market?

The growth in the heated bedding market is driven by several factors. Increasing energy costs have led consumers to seek more efficient and localized heating solutions, making heated bedding an attractive option. The aging population in many developed countries has heightened the need for products that offer joint relief and temperature control for sensitive users. Technological advancements, including smart thermostatic controls, energy-saving timers, and enhanced safety mechanisms, have widened the appeal of heated bedding across age groups. Urbanization and smaller living spaces also contribute to the demand for targeted heating devices, as full-home systems are often unnecessary or impractical. Rising disposable income in emerging markets has allowed a new class of consumers to access comfort-enhancing home products. Finally, the seasonal nature of the product is being offset by year-round marketing strategies and consumer behavior trends favoring wellness and sleep quality, resulting in more consistent sales cycles.

SCOPE OF STUDY

The report analyzes the Heated Bedding market by the following Segments, and Geographic Regions/Countries:

Segments:

Product (Heated Blankets & Throws, Heated Mattress Pads); Distribution Channel (Offline Distribution Channel, Online Distribution Channel).

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World..

SELECT PLAYERS

8 Sleep; BedJet; ChiliSleep; Cozee Home; Electric Blanket Co.; Far Infrared Technologies; FleeceFun; Frogg Toggs; Genesis Electrical Solutions; Gurin Products; Hamilton Beach Brands; HealthMateForever; Hyde & Sleep; IceHugger; Jarden Consumer Solutions; LinenSpa; Live Smart; LuxHeat; Pure Warmth; Sunbeam Products; Serta Heated Bedding; Snowe Home; ThermoSoft; UGG Australia; Vellux;

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TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Trade Shocks, Uncertainty, and the Structural Rewiring of the Global Economy

World Market Trajectories

How Trump’s Tariffs Impact the Market? The Big Question on Everyone’s Mind

Heated Bedding – Global Key Competitors Percentage Market Share in 2025 (E)

Competitive Market Presence - Strong/Active/Niche/Trivial for 39 Players Worldwide in 2025 (E)

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

Rising Consumer Focus on Sleep Quality Drives Demand for Heated Bedding

Cold Climate Regions and Seasonal Demand Spur Growth of Electric Blankets

Energy Efficiency Concerns Strengthen Business Case for Low-Voltage Heated Bedding

Aging Population and Health Benefits Propel Growth in Therapeutic Heated Products

Advancements in Fabric and Heating Technologies Expand Product Appeal

Smart Home Integration Trends Drive Adoption of App-Controlled Heated Bedding

Demand for Portable and Travel-Friendly Heating Solutions Expands Market Reach

Growth in E-Commerce Retail Channels Generates New Sales Opportunities

Innovation in Dual-Zone Temperature Control Boosts Market Differentiation

Increasing Disposable Income in Emerging Economies Fuels Market Expansion

Rising Incidence of Circulatory and Musculoskeletal Issues Drives Adoption

4. GLOBAL MARKET PERSPECTIVE

World Heated Bedding Market Analysis of Annual Sales in US$ Thousand for Years 2014 through 2030

World Recent Past, Current & Future Analysis for Heated Bedding by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR

World 6-Year Perspective for Heated Bedding by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030

World Recent Past, Current & Future Analysis for Heated Blankets & Throws by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR

World 6-Year Perspective for Heated Blankets & Throws by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

World Recent Past, Current & Future Analysis for Heated Mattress Pads by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR

World 6-Year Perspective for Heated Mattress Pads by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

World Recent Past, Current & Future Analysis for Offline Distribution Channel by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR

World 6-Year Perspective for Offline Distribution Channel by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

World Recent Past, Current & Future Analysis for Online Distribution Channel by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR

World 6-Year Perspective for Online Distribution Channel by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

UNITED STATES

Heated Bedding Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)

USA Recent Past, Current & Future Analysis for Heated Bedding by Product - Heated Blankets & Throws and Heated Mattress Pads - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR

USA 6-Year Perspective for Heated Bedding by Product - Percentage Breakdown of Value Sales for Heated Blankets & Throws and Heated Mattress Pads for the Years 2025 & 2030

USA Recent Past, Current & Future Analysis for Heated Bedding by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR

USA 6-Year Perspective for Heated Bedding by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2025 & 2030

CANADA

Canada Recent Past, Current & Future Analysis for Heated Bedding by Product - Heated Blankets & Throws and Heated Mattress Pads - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR

Canada 6-Year Perspective for Heated Bedding by Product - Percentage Breakdown of Value Sales for Heated Blankets & Throws and Heated Mattress Pads for the Years 2025 & 2030

Canada Recent Past, Current & Future Analysis for Heated Bedding by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR

Canada 6-Year Perspective for Heated Bedding by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2025 & 2030

JAPAN

Heated Bedding Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)

Japan Recent Past, Current & Future Analysis for Heated Bedding by Product - Heated Blankets & Throws and Heated Mattress Pads - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR

Japan 6-Year Perspective for Heated Bedding by Product - Percentage Breakdown of Value Sales for Heated Blankets & Throws and Heated Mattress Pads for the Years 2025 & 2030

Japan Recent Past, Current & Future Analysis for Heated Bedding by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR

Japan 6-Year Perspective for Heated Bedding by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2025 & 2030

CHINA

Heated Bedding Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)

China Recent Past, Current & Future Analysis for Heated Bedding by Product - Heated Blankets & Throws and Heated Mattress Pads - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR

China 6-Year Perspective for Heated Bedding by Product - Percentage Breakdown of Value Sales for Heated Blankets & Throws and Heated Mattress Pads for the Years 2025 & 2030

China Recent Past, Current & Future Analysis for Heated Bedding by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR

China 6-Year Perspective for Heated Bedding by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2025 & 2030

EUROPE

Heated Bedding Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)

Europe Recent Past, Current & Future Analysis for Heated Bedding by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR

Europe 6-Year Perspective for Heated Bedding by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030

Europe Recent Past, Current & Future Analysis for Heated Bedding by Product - Heated Blankets & Throws and Heated Mattress Pads - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR

Europe 6-Year Perspective for Heated Bedding by Product - Percentage Breakdown of Value Sales for Heated Blankets & Throws and Heated Mattress Pads for the Years 2025 & 2030

Europe Recent Past, Current & Future Analysis for Heated Bedding by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR

Europe 6-Year Perspective for Heated Bedding by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2025 & 2030

FRANCE

Heated Bedding Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)

France Recent Past, Current & Future Analysis for Heated Bedding by Product - Heated Blankets & Throws and Heated Mattress Pads - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR

France 6-Year Perspective for Heated Bedding by Product - Percentage Breakdown of Value Sales for Heated Blankets & Throws and Heated Mattress Pads for the Years 2025 & 2030

France Recent Past, Current & Future Analysis for Heated Bedding by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR

France 6-Year Perspective for Heated Bedding by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2025 & 2030

GERMANY

Heated Bedding Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)

Germany Recent Past, Current & Future Analysis for Heated Bedding by Product - Heated Blankets & Throws and Heated Mattress Pads - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR

Germany 6-Year Perspective for Heated Bedding by Product - Percentage Breakdown of Value Sales for Heated Blankets & Throws and Heated Mattress Pads for the Years 2025 & 2030

Germany Recent Past, Current & Future Analysis for Heated Bedding by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR

Germany 6-Year Perspective for Heated Bedding by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2025 & 2030

ITALY

Italy Recent Past, Current & Future Analysis for Heated Bedding by Product - Heated Blankets & Throws and Heated Mattress Pads - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR

Italy 6-Year Perspective for Heated Bedding by Product - Percentage Breakdown of Value Sales for Heated Blankets & Throws and Heated Mattress Pads for the Years 2025 & 2030

Italy Recent Past, Current & Future Analysis for Heated Bedding by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR

Italy 6-Year Perspective for Heated Bedding by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2025 & 2030

UNITED KINGDOM

Heated Bedding Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)

UK Recent Past, Current & Future Analysis for Heated Bedding by Product - Heated Blankets & Throws and Heated Mattress Pads - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR

UK 6-Year Perspective for Heated Bedding by Product - Percentage Breakdown of Value Sales for Heated Blankets & Throws and Heated Mattress Pads for the Years 2025 & 2030

UK Recent Past, Current & Future Analysis for Heated Bedding by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR

UK 6-Year Perspective for Heated Bedding by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2025 & 2030

REST OF EUROPE

Rest of Europe Recent Past, Current & Future Analysis for Heated Bedding by Product - Heated Blankets & Throws and Heated Mattress Pads - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR

Rest of Europe 6-Year Perspective for Heated Bedding by Product - Percentage Breakdown of Value Sales for Heated Blankets & Throws and Heated Mattress Pads for the Years 2025 & 2030

Rest of Europe Recent Past, Current & Future Analysis for Heated Bedding by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR

Rest of Europe 6-Year Perspective for Heated Bedding by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2025 & 2030

ASIA-PACIFIC

Heated Bedding Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)

Asia-Pacific Recent Past, Current & Future Analysis for Heated Bedding by Product - Heated Blankets & Throws and Heated Mattress Pads - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR

Asia-Pacific 6-Year Perspective for Heated Bedding by Product - Percentage Breakdown of Value Sales for Heated Blankets & Throws and Heated Mattress Pads for the Years 2025 & 2030

Asia-Pacific Recent Past, Current & Future Analysis for Heated Bedding by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR

Asia-Pacific 6-Year Perspective for Heated Bedding by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2025 & 2030

REST OF WORLD

Rest of World Recent Past, Current & Future Analysis for Heated Bedding by Product - Heated Blankets & Throws and Heated Mattress Pads - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR

Rest of World 6-Year Perspective for Heated Bedding by Product - Percentage Breakdown of Value Sales for Heated Blankets & Throws and Heated Mattress Pads for the Years 2025 & 2030

Rest of World Recent Past, Current & Future Analysis for Heated Bedding by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR

Rest of World 6-Year Perspective for Heated Bedding by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2025 & 2030

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