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Highway Driving Assist

A Global Strategic Business Report

MCP21972

RESEARCH DASHBOARD

OCT 2025

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HIGHLIGHTS & REPORT INDEX

Global Highway Driving Assist Market to Reach US$27.1 Billion by 2030

The global market for Highway Driving Assist estimated at US$8.7 Billion in the year 2024, is expected to reach US$27.1 Billion by 2030, growing at a CAGR of 21.0% over the analysis period 2024-2030. BEV, one of the segments analyzed in the report, is expected to record a 19.3% CAGR and reach US$8.8 Billion by the end of the analysis period. Growth in the HEV segment is estimated at 23.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$2.5 Billion While China is Forecast to Grow at 20.4% CAGR

The Highway Driving Assist market in the U.S. is estimated at US$2.5 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$4.2 Billion by the year 2030 trailing a CAGR of 20.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 18.2% and 17.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 14.4% CAGR.

Global Highway Driving Assist Market - Key Trends and Drivers Summarized

Why Is Highway Driving Assist Technology Transforming the Future of Autonomous Driving?

Highway Driving Assist (HDA) systems are revolutionizing the automotive industry by providing enhanced safety and convenience in highway driving conditions. HDA integrates several advanced driver assistance systems (ADAS) technologies, including adaptive cruise control, lane-keeping assistance, and collision avoidance systems, to ensure that vehicles maintain safe distances, stay centered in their lanes, and automatically adjust speed based on surrounding traffic. This semi-autonomous driving system is particularly useful in reducing driver fatigue during long-distance highway journeys, making driving both safer and more enjoyable. With the growing emphasis on reducing accidents caused by human error, HDA systems are increasingly becoming a standard feature in new vehicles, offering a glimpse into the future of fully autonomous driving.

How Are Technological Innovations Shaping the Highway Driving Assist Market?

The Highway Driving Assist market is experiencing rapid growth, driven by technological advancements in artificial intelligence (AI), sensors, and vehicle-to-vehicle (V2V) communication. AI-powered HDA systems use machine learning algorithms to analyze real-time data from a network of cameras, radar, and lidar sensors, enabling the vehicle to make accurate decisions in dynamic driving environments. V2V communication also plays a critical role in HDA systems, allowing vehicles to exchange information about road conditions, traffic patterns, and potential hazards, thereby enhancing the overall efficiency and safety of highway driving. Moreover, automakers are integrating HDA systems with GPS navigation and cloud-based software updates, ensuring that the systems stay current with the latest road infrastructure and traffic data.

How Do Market Segments Influence the Growth of the Highway Driving Assist Market?

Vehicle types include passenger cars, light commercial vehicles, and heavy commercial vehicles, with passenger cars holding the largest market share due to the widespread adoption of HDA systems in luxury and mid-range vehicles. Sensor types are divided into radar, ultrasonic, camera, and lidar systems, with radar and cameras being the most widely used for lane detection and adaptive cruise control functions. The market is also categorized by technology, which includes semi-autonomous and fully autonomous systems. While most current HDA systems fall under the semi-autonomous category, advancements in AI and autonomous vehicle technology are expected to drive the development of fully autonomous highway driving systems in the near future.

What Factors Are Driving the Growth in the Highway Driving Assist Market?

The growth in the Highway Driving Assist market is driven by several factors, including increasing demand for enhanced vehicle safety, the rapid development of autonomous driving technologies, and the growing adoption of ADAS systems in modern vehicles. Rising consumer awareness of the benefits of semi-autonomous driving systems, particularly in terms of reducing driver fatigue and enhancing safety, is boosting the demand for HDA systems. Additionally, government regulations promoting the use of advanced safety features in vehicles are further fueling the market. The ongoing advancements in AI, sensor technology, and V2V communication are also accelerating the development of more sophisticated HDA systems, which is expected to drive further market growth in the coming years.

SCOPE OF STUDY

The report analyzes the Highway Driving Assist market by the following Segments, and Geographic Regions/Countries:

Segments:

Vehicle Type (BEV, HEV, PHEV, FCEV); Function (Adaptive Cruise Control, Lane Keeping Assist, Lane Centering Assist, Collision Avoidance Assist).

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World..

SELECT PLAYERS

Aptiv; AVL; Continental; Denso; Hyundai Mobis; Hyundai Motor Company; Magna; Mando; Nvidia; Robert Bosch; Toyota Motor Corporation; Valeo; Veoneer; Visteon; ZF Friedrichshafen

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TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

1. MARKET OVERVIEW
Trade Shocks, Uncertainty, and the Structural Rewiring of the Global Economy
How Trump’s Tariffs Impact the Market? The Big Question on Everyone’s Mind
Global Economic Update
Highway Driving Assist – Global Key Competitors Percentage Market Share in 2024 (E)
Competitive Market Presence - Strong/Active/Niche/Trivial for 42 Players Worldwide in 2024 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
Rising Demand for Advanced Driver Assistance Systems (ADAS) Spurs Market Growth
Technological Advancements in Sensor Fusion and AI Strengthen the Business Case for Highway Driving Assist
Rising Popularity of Autonomous Driving Technologies Propels Market Demand
Growing Consumer Interest in Driver Convenience Features Expands Addressable Market Opportunity
Government Regulations on Road Safety and Emission Standards Sustain Market Growth
Increased Integration of LIDAR and Radar Technologies Enhances Highway Driving Assist Systems
Expansion of Connected Vehicle Infrastructure Drives Adoption of Advanced Highway Assist Features
Rising Demand for Semi-Autonomous Driving Solutions Generates Opportunities for Highway Driving Assist
Expansion of Electric Vehicle (EV) Market Accelerates Demand for Integrated Highway Driving Assist Systems
Growing Focus on Traffic Management and Congestion Reduction Strengthens Adoption of Highway Assist
Rising Consumer Awareness of Vehicle Safety Technologies Propels Growth in Highway Driving Assist
Developments in 5G Connectivity and V2X Communication Open New Opportunities for Highway Assist
Stringent Standards for Crash Prevention and Lane-Keeping Systems Drive Highway Assist Integration
4. GLOBAL MARKET PERSPECTIVE
World Recent Past, Current & Future Analysis for Highway Driving Assist by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
World 6-Year Perspective for Highway Driving Assist by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
World Recent Past, Current & Future Analysis for BEV by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
World 6-Year Perspective for BEV by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
World Recent Past, Current & Future Analysis for HEV by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
World 6-Year Perspective for HEV by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
World Recent Past, Current & Future Analysis for PHEV by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
World 6-Year Perspective for PHEV by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
World Recent Past, Current & Future Analysis for FCEV by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
World 6-Year Perspective for FCEV by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
World Recent Past, Current & Future Analysis for Adaptive Cruise Control by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
World 6-Year Perspective for Adaptive Cruise Control by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
World Recent Past, Current & Future Analysis for Lane Keeping Assist by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
World 6-Year Perspective for Lane Keeping Assist by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
World Recent Past, Current & Future Analysis for Lane Centering Assist by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
World 6-Year Perspective for Lane Centering Assist by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
World Recent Past, Current & Future Analysis for Collision Avoidance Assist by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
World 6-Year Perspective for Collision Avoidance Assist by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
World Highway Driving Assist Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
UNITED STATES
Highway Driving Assist Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
USA Recent Past, Current & Future Analysis for Highway Driving Assist by Vehicle Type - BEV, HEV, PHEV and FCEV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
USA 6-Year Perspective for Highway Driving Assist by Vehicle Type - Percentage Breakdown of Value Sales for BEV, HEV, PHEV and FCEV for the Years 2025 & 2030
USA Recent Past, Current & Future Analysis for Highway Driving Assist by Function - Adaptive Cruise Control, Lane Keeping Assist, Lane Centering Assist and Collision Avoidance Assist - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
USA 6-Year Perspective for Highway Driving Assist by Function - Percentage Breakdown of Value Sales for Adaptive Cruise Control, Lane Keeping Assist, Lane Centering Assist and Collision Avoidance Assist for the Years 2025 & 2030
CANADA
Canada Recent Past, Current & Future Analysis for Highway Driving Assist by Vehicle Type - BEV, HEV, PHEV and FCEV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
Canada 6-Year Perspective for Highway Driving Assist by Vehicle Type - Percentage Breakdown of Value Sales for BEV, HEV, PHEV and FCEV for the Years 2025 & 2030
Canada Recent Past, Current & Future Analysis for Highway Driving Assist by Function - Adaptive Cruise Control, Lane Keeping Assist, Lane Centering Assist and Collision Avoidance Assist - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
Canada 6-Year Perspective for Highway Driving Assist by Function - Percentage Breakdown of Value Sales for Adaptive Cruise Control, Lane Keeping Assist, Lane Centering Assist and Collision Avoidance Assist for the Years 2025 & 2030
JAPAN
Highway Driving Assist Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
Japan Recent Past, Current & Future Analysis for Highway Driving Assist by Vehicle Type - BEV, HEV, PHEV and FCEV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
Japan 6-Year Perspective for Highway Driving Assist by Vehicle Type - Percentage Breakdown of Value Sales for BEV, HEV, PHEV and FCEV for the Years 2025 & 2030
Japan Recent Past, Current & Future Analysis for Highway Driving Assist by Function - Adaptive Cruise Control, Lane Keeping Assist, Lane Centering Assist and Collision Avoidance Assist - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
Japan 6-Year Perspective for Highway Driving Assist by Function - Percentage Breakdown of Value Sales for Adaptive Cruise Control, Lane Keeping Assist, Lane Centering Assist and Collision Avoidance Assist for the Years 2025 & 2030
CHINA
Highway Driving Assist Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
China Recent Past, Current & Future Analysis for Highway Driving Assist by Vehicle Type - BEV, HEV, PHEV and FCEV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
China 6-Year Perspective for Highway Driving Assist by Vehicle Type - Percentage Breakdown of Value Sales for BEV, HEV, PHEV and FCEV for the Years 2025 & 2030
China Recent Past, Current & Future Analysis for Highway Driving Assist by Function - Adaptive Cruise Control, Lane Keeping Assist, Lane Centering Assist and Collision Avoidance Assist - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
China 6-Year Perspective for Highway Driving Assist by Function - Percentage Breakdown of Value Sales for Adaptive Cruise Control, Lane Keeping Assist, Lane Centering Assist and Collision Avoidance Assist for the Years 2025 & 2030
EUROPE
Highway Driving Assist Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
Europe Recent Past, Current & Future Analysis for Highway Driving Assist by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
Europe 6-Year Perspective for Highway Driving Assist by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
Europe Recent Past, Current & Future Analysis for Highway Driving Assist by Vehicle Type - BEV, HEV, PHEV and FCEV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
Europe 6-Year Perspective for Highway Driving Assist by Vehicle Type - Percentage Breakdown of Value Sales for BEV, HEV, PHEV and FCEV for the Years 2025 & 2030
Europe Recent Past, Current & Future Analysis for Highway Driving Assist by Function - Adaptive Cruise Control, Lane Keeping Assist, Lane Centering Assist and Collision Avoidance Assist - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
Europe 6-Year Perspective for Highway Driving Assist by Function - Percentage Breakdown of Value Sales for Adaptive Cruise Control, Lane Keeping Assist, Lane Centering Assist and Collision Avoidance Assist for the Years 2025 & 2030
FRANCE
Highway Driving Assist Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
France Recent Past, Current & Future Analysis for Highway Driving Assist by Vehicle Type - BEV, HEV, PHEV and FCEV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
France 6-Year Perspective for Highway Driving Assist by Vehicle Type - Percentage Breakdown of Value Sales for BEV, HEV, PHEV and FCEV for the Years 2025 & 2030
France Recent Past, Current & Future Analysis for Highway Driving Assist by Function - Adaptive Cruise Control, Lane Keeping Assist, Lane Centering Assist and Collision Avoidance Assist - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
France 6-Year Perspective for Highway Driving Assist by Function - Percentage Breakdown of Value Sales for Adaptive Cruise Control, Lane Keeping Assist, Lane Centering Assist and Collision Avoidance Assist for the Years 2025 & 2030
GERMANY
Highway Driving Assist Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
Germany Recent Past, Current & Future Analysis for Highway Driving Assist by Vehicle Type - BEV, HEV, PHEV and FCEV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
Germany 6-Year Perspective for Highway Driving Assist by Vehicle Type - Percentage Breakdown of Value Sales for BEV, HEV, PHEV and FCEV for the Years 2025 & 2030
Germany Recent Past, Current & Future Analysis for Highway Driving Assist by Function - Adaptive Cruise Control, Lane Keeping Assist, Lane Centering Assist and Collision Avoidance Assist - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
Germany 6-Year Perspective for Highway Driving Assist by Function - Percentage Breakdown of Value Sales for Adaptive Cruise Control, Lane Keeping Assist, Lane Centering Assist and Collision Avoidance Assist for the Years 2025 & 2030
ITALY
Italy Recent Past, Current & Future Analysis for Highway Driving Assist by Vehicle Type - BEV, HEV, PHEV and FCEV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
Italy 6-Year Perspective for Highway Driving Assist by Vehicle Type - Percentage Breakdown of Value Sales for BEV, HEV, PHEV and FCEV for the Years 2025 & 2030
Italy Recent Past, Current & Future Analysis for Highway Driving Assist by Function - Adaptive Cruise Control, Lane Keeping Assist, Lane Centering Assist and Collision Avoidance Assist - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
Italy 6-Year Perspective for Highway Driving Assist by Function - Percentage Breakdown of Value Sales for Adaptive Cruise Control, Lane Keeping Assist, Lane Centering Assist and Collision Avoidance Assist for the Years 2025 & 2030
UNITED KINGDOM
Highway Driving Assist Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
UK Recent Past, Current & Future Analysis for Highway Driving Assist by Vehicle Type - BEV, HEV, PHEV and FCEV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
UK 6-Year Perspective for Highway Driving Assist by Vehicle Type - Percentage Breakdown of Value Sales for BEV, HEV, PHEV and FCEV for the Years 2025 & 2030
UK Recent Past, Current & Future Analysis for Highway Driving Assist by Function - Adaptive Cruise Control, Lane Keeping Assist, Lane Centering Assist and Collision Avoidance Assist - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
UK 6-Year Perspective for Highway Driving Assist by Function - Percentage Breakdown of Value Sales for Adaptive Cruise Control, Lane Keeping Assist, Lane Centering Assist and Collision Avoidance Assist for the Years 2025 & 2030
REST OF EUROPE
Rest of Europe Recent Past, Current & Future Analysis for Highway Driving Assist by Vehicle Type - BEV, HEV, PHEV and FCEV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
Rest of Europe 6-Year Perspective for Highway Driving Assist by Vehicle Type - Percentage Breakdown of Value Sales for BEV, HEV, PHEV and FCEV for the Years 2025 & 2030
Rest of Europe Recent Past, Current & Future Analysis for Highway Driving Assist by Function - Adaptive Cruise Control, Lane Keeping Assist, Lane Centering Assist and Collision Avoidance Assist - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
Rest of Europe 6-Year Perspective for Highway Driving Assist by Function - Percentage Breakdown of Value Sales for Adaptive Cruise Control, Lane Keeping Assist, Lane Centering Assist and Collision Avoidance Assist for the Years 2025 & 2030
ASIA-PACIFIC
Highway Driving Assist Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
Asia-Pacific Recent Past, Current & Future Analysis for Highway Driving Assist by Vehicle Type - BEV, HEV, PHEV and FCEV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
Asia-Pacific 6-Year Perspective for Highway Driving Assist by Vehicle Type - Percentage Breakdown of Value Sales for BEV, HEV, PHEV and FCEV for the Years 2025 & 2030
Asia-Pacific Recent Past, Current & Future Analysis for Highway Driving Assist by Function - Adaptive Cruise Control, Lane Keeping Assist, Lane Centering Assist and Collision Avoidance Assist - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
Asia-Pacific 6-Year Perspective for Highway Driving Assist by Function - Percentage Breakdown of Value Sales for Adaptive Cruise Control, Lane Keeping Assist, Lane Centering Assist and Collision Avoidance Assist for the Years 2025 & 2030
REST OF WORLD
Rest of World Recent Past, Current & Future Analysis for Highway Driving Assist by Vehicle Type - BEV, HEV, PHEV and FCEV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
Rest of World 6-Year Perspective for Highway Driving Assist by Vehicle Type - Percentage Breakdown of Value Sales for BEV, HEV, PHEV and FCEV for the Years 2025 & 2030
Rest of World Recent Past, Current & Future Analysis for Highway Driving Assist by Function - Adaptive Cruise Control, Lane Keeping Assist, Lane Centering Assist and Collision Avoidance Assist - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
Rest of World 6-Year Perspective for Highway Driving Assist by Function - Percentage Breakdown of Value Sales for Adaptive Cruise Control, Lane Keeping Assist, Lane Centering Assist and Collision Avoidance Assist for the Years 2025 & 2030

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