Internet of Things (IoT) in Retail

A Global Strategic Business Report

MCP22092

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OCT 2025

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HIGHLIGHTS & REPORT INDEX

Global Internet of Things (IoT) in Retail Market to Reach US$138.2 Billion by 2030

The global market for Internet of Things (IoT) in Retail estimated at US$47.1 Billion in the year 2024, is expected to reach US$138.2 Billion by 2030, growing at a CAGR of 19.7% over the analysis period 2024-2030. Software, one of the segments analyzed in the report, is expected to record a 20.7% CAGR and reach US$72.0 Billion by the end of the analysis period. Growth in the Hardware segment is estimated at 18.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$13.3 Billion While China is Forecast to Grow at 18.6% CAGR

The Internet of Things (IoT) in Retail market in the U.S. is estimated at US$13.3 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$20.6 Billion by the year 2030 trailing a CAGR of 18.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 17.5% and 16.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 14.2% CAGR.

Global Internet of Things (IoT) in Retail Market - Key Trends and Drivers Summarized

How Is the Internet of Things (IoT) Transforming the Retail Industry?

The Internet of Things (IoT) is significantly reshaping the retail industry by enhancing both operational efficiency and the customer experience. IoT technologies enable retailers to optimize inventory management, automate supply chains, and provide personalized shopping experiences. With IoT-enabled devices such as smart shelves, RFID tags, and connected point-of-sale systems, retailers can monitor inventory levels in real-time, preventing stockouts and improving inventory accuracy. Moreover, IoT solutions like beacon technology and smart shopping carts are used to deliver personalized promotions to customers based on their shopping habits and preferences. As a result, IoT is helping retailers not only streamline operations but also build stronger relationships with customers by offering tailored shopping experiences.

How Are Technological Advancements Driving IoT in Retail?

Technological advancements, including artificial intelligence (AI), machine learning (ML), and sensor technology, are accelerating the adoption of IoT in the retail sector. AI and ML are being integrated into IoT platforms to analyze vast amounts of data from connected devices, providing insights that retailers can use to optimize store layouts, predict demand, and improve customer engagement. Advanced sensor technologies, such as RFID and NFC, are enabling real-time tracking of products throughout the supply chain, offering greater visibility and control over inventory. Additionally, advancements in facial recognition and mobile payment technologies are enhancing in-store security and creating frictionless checkout experiences. These technologies are making IoT solutions more efficient, scalable, and adaptable to the evolving needs of the retail industry.

How Do Market Segments Define the Growth of IoT in Retail?

Components include hardware such as sensors, smart shelves, and connected point-of-sale terminals; software platforms for inventory management, customer analytics, and security; and services such as system integration and support. Key applications of IoT in retail include supply chain management, inventory tracking, personalized marketing, and smart checkout solutions, with inventory management and personalized marketing leading the market due to the focus on optimizing operations and enhancing the customer experience. Geographically, North America dominates the market due to early adoption of IoT technologies, while Asia-Pacific is expected to see rapid growth as retailers in the region embrace digital transformation to stay competitive in a fast-evolving retail landscape.

What Factors Are Driving the Growth in the IoT in Retail Market?

The growth in the IoT in retail market is driven by several factors, including the increasing demand for operational efficiency, advancements in connected device technologies, and the growing focus on enhancing the customer experience. Retailers are adopting IoT solutions to streamline inventory management, reduce costs, and improve supply chain transparency. Technological innovations such as AI-driven analytics and advanced sensors are enabling retailers to gain real-time insights into customer behavior, helping them deliver personalized shopping experiences. Additionally, the rise of omnichannel retail strategies and the growing need for seamless in-store and online integration are pushing retailers to invest in IoT technologies to stay competitive in an increasingly digital retail environment.

SCOPE OF STUDY

The report analyzes the Internet of Things (IoT) in Retail market by the following Segments, and Geographic Regions/Countries:

Segments:

Component (Software, Hardware, Services); Application (Operations Management, Asset Management, Customer Experience Management, Advertising & Marketing).

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World..

SELECT PLAYERS

Accenture; Allerin; Amazon Web Services; AT&T; Bosch.Io; Cisco; Google; Happiest Minds; Huawei; IBM; Intel; Microsoft; NEC Corporation; Oracle; PTC; SAP; Sierra Wireless; Software AG; Telit; Vodafone

AI INTEGRATIONS

We’re transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Trade Shocks, Uncertainty, and the Structural Rewiring of the Global Economy

How Trump’s Tariffs Impact the Market? The Big Question on Everyone’s Mind

Global Economic Update

Internet of Things (IoT) in Retail – Global Key Competitors Percentage Market Share in 2024 (E)

Competitive Market Presence - Strong/Active/Niche/Trivial for 37 Players Worldwide in 2024 (E)

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

Rising Demand for Personalized Shopping Experiences Drives IoT Adoption in Retail

Technological Advancements in Smart Shelves and Digital Signage Strengthen Market Growth

Growing Use of IoT for Real-Time Inventory Management Expands Addressable Market

Expansion of Omnichannel Retailing Propels Demand for IoT Solutions in Retail

Focus on Enhancing Customer Engagement Through IoT-Enabled Loyalty Programs Fuels Market Growth

Rising Use of IoT in Supply Chain Optimization and Product Tracking Expands Opportunities

Technological Innovations in IoT-Powered Self-Checkout Solutions Propel Market Adoption

Increasing Focus on Reducing Shrinkage and Theft Drives Adoption of IoT in Retail Security

Expansion of Contactless Payments and Smart Checkout Systems Fuels IoT Growth

Growing Use of IoT in Predictive Analytics and Customer Behavior Tracking Drives Retail Innovation

Focus on Energy Management and Sustainability Initiatives in Retail Expands Market for IoT Solutions

Rising Adoption of AI-Driven IoT in Retail for Personalization and Targeted Advertising

Increasing Use of IoT in E-Commerce and Last-Mile Delivery Optimization Drives Market Growth

4. GLOBAL MARKET PERSPECTIVE

World Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World 6-Year Perspective for Internet of Things (IoT) in Retail by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030

World Recent Past, Current & Future Analysis for Software by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World 6-Year Perspective for Software by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

World Recent Past, Current & Future Analysis for Hardware by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World 6-Year Perspective for Hardware by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

World Recent Past, Current & Future Analysis for Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World 6-Year Perspective for Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

World Recent Past, Current & Future Analysis for Operations Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World 6-Year Perspective for Operations Management by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

World Recent Past, Current & Future Analysis for Asset Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World 6-Year Perspective for Asset Management by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

World Recent Past, Current & Future Analysis for Customer Experience Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World 6-Year Perspective for Customer Experience Management by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

World Recent Past, Current & Future Analysis for Advertising & Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World 6-Year Perspective for Advertising & Marketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

World Internet of Things (IoT) in Retail Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030

III. MARKET ANALYSIS

UNITED STATES

Internet of Things (IoT) in Retail Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)

USA Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Component - Software, Hardware and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

USA 6-Year Perspective for Internet of Things (IoT) in Retail by Component - Percentage Breakdown of Value Sales for Software, Hardware and Services for the Years 2025 & 2030

USA Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Application - Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

USA 6-Year Perspective for Internet of Things (IoT) in Retail by Application - Percentage Breakdown of Value Sales for Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing for the Years 2025 & 2030

CANADA

Canada Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Component - Software, Hardware and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Canada 6-Year Perspective for Internet of Things (IoT) in Retail by Component - Percentage Breakdown of Value Sales for Software, Hardware and Services for the Years 2025 & 2030

Canada Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Application - Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Canada 6-Year Perspective for Internet of Things (IoT) in Retail by Application - Percentage Breakdown of Value Sales for Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing for the Years 2025 & 2030

JAPAN

Internet of Things (IoT) in Retail Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)

Japan Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Component - Software, Hardware and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Japan 6-Year Perspective for Internet of Things (IoT) in Retail by Component - Percentage Breakdown of Value Sales for Software, Hardware and Services for the Years 2025 & 2030

Japan Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Application - Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Japan 6-Year Perspective for Internet of Things (IoT) in Retail by Application - Percentage Breakdown of Value Sales for Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing for the Years 2025 & 2030

CHINA

Internet of Things (IoT) in Retail Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)

China Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Component - Software, Hardware and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

China 6-Year Perspective for Internet of Things (IoT) in Retail by Component - Percentage Breakdown of Value Sales for Software, Hardware and Services for the Years 2025 & 2030

China Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Application - Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

China 6-Year Perspective for Internet of Things (IoT) in Retail by Application - Percentage Breakdown of Value Sales for Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing for the Years 2025 & 2030

EUROPE

Internet of Things (IoT) in Retail Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)

Europe Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

Europe 6-Year Perspective for Internet of Things (IoT) in Retail by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030

Europe Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Component - Software, Hardware and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Europe 6-Year Perspective for Internet of Things (IoT) in Retail by Component - Percentage Breakdown of Value Sales for Software, Hardware and Services for the Years 2025 & 2030

Europe Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Application - Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Europe 6-Year Perspective for Internet of Things (IoT) in Retail by Application - Percentage Breakdown of Value Sales for Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing for the Years 2025 & 2030

FRANCE

Internet of Things (IoT) in Retail Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)

France Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Component - Software, Hardware and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

France 6-Year Perspective for Internet of Things (IoT) in Retail by Component - Percentage Breakdown of Value Sales for Software, Hardware and Services for the Years 2025 & 2030

France Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Application - Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

France 6-Year Perspective for Internet of Things (IoT) in Retail by Application - Percentage Breakdown of Value Sales for Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing for the Years 2025 & 2030

GERMANY

Internet of Things (IoT) in Retail Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)

Germany Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Component - Software, Hardware and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Germany 6-Year Perspective for Internet of Things (IoT) in Retail by Component - Percentage Breakdown of Value Sales for Software, Hardware and Services for the Years 2025 & 2030

Germany Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Application - Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Germany 6-Year Perspective for Internet of Things (IoT) in Retail by Application - Percentage Breakdown of Value Sales for Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing for the Years 2025 & 2030

ITALY

Italy Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Component - Software, Hardware and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Italy 6-Year Perspective for Internet of Things (IoT) in Retail by Component - Percentage Breakdown of Value Sales for Software, Hardware and Services for the Years 2025 & 2030

Italy Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Application - Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Italy 6-Year Perspective for Internet of Things (IoT) in Retail by Application - Percentage Breakdown of Value Sales for Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing for the Years 2025 & 2030

UNITED KINGDOM

Internet of Things (IoT) in Retail Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)

UK Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Component - Software, Hardware and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

UK 6-Year Perspective for Internet of Things (IoT) in Retail by Component - Percentage Breakdown of Value Sales for Software, Hardware and Services for the Years 2025 & 2030

UK Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Application - Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

UK 6-Year Perspective for Internet of Things (IoT) in Retail by Application - Percentage Breakdown of Value Sales for Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing for the Years 2025 & 2030

REST OF EUROPE

Rest of Europe Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Component - Software, Hardware and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Rest of Europe 6-Year Perspective for Internet of Things (IoT) in Retail by Component - Percentage Breakdown of Value Sales for Software, Hardware and Services for the Years 2025 & 2030

Rest of Europe Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Application - Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Rest of Europe 6-Year Perspective for Internet of Things (IoT) in Retail by Application - Percentage Breakdown of Value Sales for Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing for the Years 2025 & 2030

ASIA-PACIFIC

Internet of Things (IoT) in Retail Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)

Asia-Pacific Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Component - Software, Hardware and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Asia-Pacific 6-Year Perspective for Internet of Things (IoT) in Retail by Component - Percentage Breakdown of Value Sales for Software, Hardware and Services for the Years 2025 & 2030

Asia-Pacific Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Application - Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Asia-Pacific 6-Year Perspective for Internet of Things (IoT) in Retail by Application - Percentage Breakdown of Value Sales for Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing for the Years 2025 & 2030

REST OF WORLD

Rest of World Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Component - Software, Hardware and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Rest of World 6-Year Perspective for Internet of Things (IoT) in Retail by Component - Percentage Breakdown of Value Sales for Software, Hardware and Services for the Years 2025 & 2030

Rest of World Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Application - Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Rest of World 6-Year Perspective for Internet of Things (IoT) in Retail by Application - Percentage Breakdown of Value Sales for Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing for the Years 2025 & 2030

COMPETITIVE METRICS

COMPETITORS (ALPHABETICAL)	% VALIDATED RESEARCH *
Accenture BV	%
Advantech Co., Ltd.	%
Advantech KR Co., Ltd.	%
Amazon Web Services, Inc. (AWS)	%
Arm Ltd.	%
Atende	%
Avnet, Inc.	%
Brybelly	%
Fibocom Wireless	%
HCL Technologies Ltd.	%

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