Global Matcha Market to Reach US$10.8 Billion by 2030

The global market for Matcha estimated at US$8.3 Billion in the year 2024, is expected to reach US$10.8 Billion by 2030, growing at a CAGR of 4.5% over the analysis period 2024-2030. Ceremonial, one of the segments analyzed in the report, is expected to record a 5.7% CAGR and reach US$4.8 Billion by the end of the analysis period. Growth in the Classic segment is estimated at 6.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$2.2 Billion While China is Forecast to Grow at 7.9% CAGR

The Matcha market in the U.S. is estimated at US$2.2 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$2.6 Billion by the year 2030 trailing a CAGR of 7.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 0.9% and 3.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.9% CAGR.

Global Matcha Market - Key Trends and Drivers Summarized

Why Is Matcha Gaining Popularity in the Beverage and Wellness Industry?

Matcha, a finely ground powder of specially grown green tea leaves, has become a highly sought-after ingredient in the beverage and wellness industry due to its numerous health benefits. Known for its high antioxidant content, matcha is associated with improved metabolism, enhanced mental clarity, and better immune function. The unique preparation process of matcha, which involves whisking the powder into hot water or milk, results in a creamy, frothy drink that has become a favorite among health-conscious consumers. Matcha`s versatility also extends beyond beverages, with its incorporation into food products like smoothies, baked goods, and desserts, further boosting its popularity.

What Innovations Are Shaping the Matcha Market?

The matcha market is experiencing innovation in both product variety and packaging. Companies are introducing ready-to-drink matcha beverages, matcha-infused snacks, and even matcha-based supplements, making it easier for consumers to incorporate the ingredient into their daily routines. Premium ceremonial-grade matcha, which is made from the youngest tea leaves, is gaining attention for its superior quality and flavor. Additionally, manufacturers are focusing on eco-friendly and convenient packaging solutions, such as single-serve matcha sticks and compostable containers, to meet the demands of environmentally conscious consumers. These innovations are expanding matcha`s appeal beyond traditional tea drinkers to a broader health-focused audience.

How Do Market Segments Define the Growth of Matcha?

Matcha grades include ceremonial, premium, and culinary, with ceremonial-grade matcha leading the market due to its use in traditional tea ceremonies and premium beverages. Applications include beverages, food, and cosmetics, with the beverage segment dominating as matcha lattes and smoothies become staples in coffee shops and health-focused cafes. Distribution channels range from specialty tea shops to online retail platforms, with e-commerce seeing significant growth due to the rising demand for high-quality, niche products. North America and Asia-Pacific are key markets, with Japan being the primary producer of matcha.

What Factors Are Driving the Growth in the Matcha Market?

The growth in the matcha market is driven by several factors, including the increasing awareness of health and wellness, the rising demand for natural and antioxidant-rich ingredients, and the expanding range of matcha-based products. Health-conscious consumers are drawn to matcha for its high concentration of antioxidants, amino acids, and caffeine, which provide sustained energy and mental clarity without the jitters associated with coffee. The popularity of matcha in both foodservice and retail sectors is further fueled by its versatility in culinary applications. Additionally, the trend toward plant-based and organic products is driving the growth of matcha, particularly in markets where consumers are seeking clean, natural ingredients.