Mobile Engagement

A Global Strategic Business Report

MCP22307

RESEARCH DASHBOARD

OCT 2025

RELEASE DATE

652

EXECUTIVE POOL

5850

PRICE

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EXPERT INPUTS

36

COMPANIES

225

DATA TABLES

291

PAGES

8

EDITION

WHAT'S BEHIND OUR DATA?

140857226

DOMAIN TRANSCRIPTS

6080276

BRANDS TRACKED

1729341

FEATURED COMPANIES

22574

TOPICS COVERED

82719

MARKET SEGMENTS

91

KEY INDUSTRIES

1574

CURATION TEAM

4761909

DECISION MAKERS

EXECUTIVE ENGAGEMENTS BY TIER (1225)

141

CXO

174

VICE PRESIDENT

333

DIRECTOR

444

MANAGER

133

MARKETING

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HIGHLIGHTS & REPORT INDEX

Global Mobile Engagement Market to Reach US$500.8 Billion by 2030

The global market for Mobile Engagement estimated at US$75.9 Billion in the year 2024, is expected to reach US$500.8 Billion by 2030, growing at a CAGR of 37.0% over the analysis period 2024-2030. Push Notifications, one of the segments analyzed in the report, is expected to record a 39.9% CAGR and reach US$190.1 Billion by the end of the analysis period. Growth in the SMS & MMS segment is estimated at 37.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$18.9 Billion While China is Forecast to Grow at 43.9% CAGR

The Mobile Engagement market in the U.S. is estimated at US$18.9 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$141.7 Billion by the year 2030 trailing a CAGR of 43.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 29.0% and 33.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 31.4% CAGR.

Global Mobile Engagement Market - Key Trends and Drivers Summarized

How Is Mobile Engagement Transforming Customer Interactions?

Mobile engagement involves interacting with users on their mobile devices to enhance customer experience and drive business growth. As smartphones and mobile applications become integral to daily life, companies are increasingly focusing on engaging their audience through personalized, real-time interactions on mobile platforms. This trend spans across various sectors, including retail, healthcare, finance, and entertainment, where businesses leverage mobile engagement strategies to improve customer satisfaction, boost retention rates, and drive sales. From push notifications and SMS marketing to in-app messages and mobile web experiences, companies are utilizing diverse channels to reach and engage with their mobile audience effectively. Mobile engagement strategies also rely heavily on data analytics to understand customer behavior and preferences. By collecting data on user interactions, companies can deliver more relevant and personalized content, offers, and notifications. This data-driven approach not only enhances the user experience but also helps companies to build stronger relationships with their customers. Moreover, the adoption of mobile engagement platforms, which integrate tools for analytics, automation, and customer communication, is enabling businesses to streamline their mobile marketing efforts and improve overall efficiency.

What Innovations Are Driving the Mobile Engagement Market?

Innovations in mobile engagement are centered around personalization, automation, and omnichannel integration. Artificial Intelligence (AI) and machine learning are playing a crucial role in enabling deeper personalization by analyzing user data to predict preferences and behavior. AI-driven chatbots and virtual assistants are increasingly being used to provide instant customer support and personalized recommendations. Furthermore, automation tools are allowing companies to schedule and deliver targeted messages at the optimal time, enhancing the effectiveness of mobile campaigns. Omnichannel integration is another key trend, as businesses aim to deliver a consistent user experience across different platforms. By integrating mobile engagement strategies with other digital channels, such as email, social media, and web, companies can create a seamless customer journey. The use of geolocation technology and proximity-based marketing is also gaining traction, allowing businesses to deliver location-specific offers and notifications to users, further enhancing engagement.

How Do Market Segments Define the Growth of Mobile Engagement?

Platforms include SMS, push notifications, in-app messaging, mobile web, and mobile wallets. Push notifications and in-app messaging are among the most popular channels due to their ability to deliver timely and personalized content directly to the user. Industries utilizing mobile engagement strategies include retail, healthcare, banking, travel, and telecommunications. The retail sector is a significant contributor to the market, with companies using mobile engagement to drive sales, improve customer service, and enhance loyalty programs. Regionally, North America and Europe are leading the market due to high smartphone penetration, advanced digital infrastructure, and widespread adoption of mobile engagement platforms. The Asia-Pacific region, particularly China and India, is experiencing rapid growth driven by increasing mobile internet usage, rising e-commerce activities, and a young, tech-savvy population. Latin America and Africa are also emerging markets, where mobile engagement strategies are being used to reach customers in areas with limited traditional media access.

What Factors Are Driving the Growth in the Mobile Engagement Market?

The growth in the mobile engagement market is driven by several factors, including the rising adoption of smartphones, the shift towards digital communication, and advancements in data analytics technologies. The widespread use of mobile devices has made it essential for businesses to engage with customers through mobile channels. Additionally, the ability to deliver personalized, real-time content is helping companies to improve customer satisfaction and drive revenue. Technological advancements, such as AI-driven analytics, automation, and geolocation-based services, are further enhancing the capabilities of mobile engagement platforms, making them a powerful tool for customer interaction and business growth.

SCOPE OF STUDY

The report analyzes the Mobile Engagement market by the following Segments, and Geographic Regions/Countries:

Segments:

Solution (Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content, Other Solutions); Vertical (Retail, Financial Services, IT & Telecom, Media & Entertainment, Travel & Hospitality, Other Verticals).

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa..

SELECT PLAYERS

Accengage; Adobe; Appboy; Followanalytics; IBM; Key Innovators; Leanplum; Localytics; Marketo; Oracle; Salesforce; Selligent; Smartfocus; Swrve; Tapjoy; Urban Airship; Vibes; Webtrekk

AI INTEGRATIONS

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TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Global Economic Update

Mobile Engagement – Global Key Competitors Percentage Market Share in 2024 (E)

Competitive Market Presence - Strong/Active/Niche/Trivial for 36 Players Worldwide in 2024 (E)

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

Rising Demand for Personalized User Experiences Spurs Growth in Mobile Engagement Market

Technological Advancements in Mobile Engagement Platforms and Tools Strengthen Business Case for Adoption

Growing Focus on Omnichannel Marketing and Customer Retention Expands Addressable Market for Mobile Engagement

Expansion of Mobile Engagement in E-Commerce and Retail Fuels Market Growth

Increasing Adoption of AI-Driven Mobile Engagement Solutions Expands Market Opportunities

Technological Innovations in Push Notifications, In-App Messaging, and Mobile Chatbots Propel Market Expansion

Rising Focus on Enhancing App User Retention and Lifetime Value Drives Demand for Mobile Engagement

Growing Use of Mobile Engagement in Loyalty Programs and Rewards Expands Market Potential

Focus on Reducing Churn Rate and Enhancing Customer Satisfaction Strengthens Market for Mobile Engagement

Rising Adoption of Location-Based and Contextual Mobile Engagement Expands Addressable Market

Technological Advancements in Mobile Analytics and User Segmentation Propel Market Growth

Expansion of Mobile Engagement in Financial Services, Travel, and Entertainment Sectors Expands Market Opportunities

4. GLOBAL MARKET PERSPECTIVE

World Recent Past, Current & Future Analysis for Mobile Engagement by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World Historic Review for Mobile Engagement by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

World 15-Year Perspective for Mobile Engagement by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2015, 2025 & 2030

World Recent Past, Current & Future Analysis for Push Notifications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World Historic Review for Push Notifications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

World 15-Year Perspective for Push Notifications by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030

World Recent Past, Current & Future Analysis for SMS & MMS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World Historic Review for SMS & MMS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

World 15-Year Perspective for SMS & MMS by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030

World Recent Past, Current & Future Analysis for In-App Messaging by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World Historic Review for In-App Messaging by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

World 15-Year Perspective for In-App Messaging by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030

World Recent Past, Current & Future Analysis for E-Mails by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World Historic Review for E-Mails by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

World 15-Year Perspective for E-Mails by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030

World Recent Past, Current & Future Analysis for App / Web Content by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World Historic Review for App / Web Content by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

World 15-Year Perspective for App / Web Content by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030

World Recent Past, Current & Future Analysis for Other Solutions by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World Historic Review for Other Solutions by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

World 15-Year Perspective for Other Solutions by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030

World Recent Past, Current & Future Analysis for Media & Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World Historic Review for Media & Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

World 15-Year Perspective for Media & Entertainment by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030

World Recent Past, Current & Future Analysis for Travel & Hospitality by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World Historic Review for Travel & Hospitality by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

World 15-Year Perspective for Travel & Hospitality by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030

World Recent Past, Current & Future Analysis for Other Verticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World Historic Review for Other Verticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

World 15-Year Perspective for Other Verticals by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030

World Recent Past, Current & Future Analysis for Retail by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World Historic Review for Retail by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

World 15-Year Perspective for Retail by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030

World Recent Past, Current & Future Analysis for Financial Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World Historic Review for Financial Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

World 15-Year Perspective for Financial Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030

World Recent Past, Current & Future Analysis for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

World Historic Review for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

World 15-Year Perspective for IT & Telecom by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030

World Mobile Engagement Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030

III. MARKET ANALYSIS

UNITED STATES

Mobile Engagement Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)

USA Recent Past, Current & Future Analysis for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

USA Historic Review for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

USA 15-Year Perspective for Mobile Engagement by Solution - Percentage Breakdown of Value Sales for Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions for the Years 2015, 2025 & 2030

USA Recent Past, Current & Future Analysis for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

USA Historic Review for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

USA 15-Year Perspective for Mobile Engagement by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom for the Years 2015, 2025 & 2030

CANADA

Canada Recent Past, Current & Future Analysis for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Canada Historic Review for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Canada 15-Year Perspective for Mobile Engagement by Solution - Percentage Breakdown of Value Sales for Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions for the Years 2015, 2025 & 2030

Canada Recent Past, Current & Future Analysis for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Canada Historic Review for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Canada 15-Year Perspective for Mobile Engagement by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom for the Years 2015, 2025 & 2030

JAPAN

Mobile Engagement Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)

Japan Recent Past, Current & Future Analysis for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Japan Historic Review for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Japan 15-Year Perspective for Mobile Engagement by Solution - Percentage Breakdown of Value Sales for Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions for the Years 2015, 2025 & 2030

Japan Recent Past, Current & Future Analysis for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Japan Historic Review for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Japan 15-Year Perspective for Mobile Engagement by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom for the Years 2015, 2025 & 2030

CHINA

Mobile Engagement Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)

China Recent Past, Current & Future Analysis for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

China Historic Review for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

China 15-Year Perspective for Mobile Engagement by Solution - Percentage Breakdown of Value Sales for Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions for the Years 2015, 2025 & 2030

China Recent Past, Current & Future Analysis for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

China Historic Review for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

China 15-Year Perspective for Mobile Engagement by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom for the Years 2015, 2025 & 2030

EUROPE

Mobile Engagement Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)

Europe Recent Past, Current & Future Analysis for Mobile Engagement by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

Europe Historic Review for Mobile Engagement by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Europe 15-Year Perspective for Mobile Engagement by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2015, 2025 & 2030

Europe Recent Past, Current & Future Analysis for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Europe Historic Review for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Europe 15-Year Perspective for Mobile Engagement by Solution - Percentage Breakdown of Value Sales for Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions for the Years 2015, 2025 & 2030

Europe Recent Past, Current & Future Analysis for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Europe Historic Review for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Europe 15-Year Perspective for Mobile Engagement by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom for the Years 2015, 2025 & 2030

FRANCE

Mobile Engagement Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)

France Recent Past, Current & Future Analysis for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

France Historic Review for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

France 15-Year Perspective for Mobile Engagement by Solution - Percentage Breakdown of Value Sales for Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions for the Years 2015, 2025 & 2030

France Recent Past, Current & Future Analysis for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

France Historic Review for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

France 15-Year Perspective for Mobile Engagement by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom for the Years 2015, 2025 & 2030

GERMANY

Mobile Engagement Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)

Germany Recent Past, Current & Future Analysis for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Germany Historic Review for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Germany 15-Year Perspective for Mobile Engagement by Solution - Percentage Breakdown of Value Sales for Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions for the Years 2015, 2025 & 2030

Germany Recent Past, Current & Future Analysis for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Germany Historic Review for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Germany 15-Year Perspective for Mobile Engagement by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom for the Years 2015, 2025 & 2030

ITALY

Italy Recent Past, Current & Future Analysis for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Italy Historic Review for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Italy 15-Year Perspective for Mobile Engagement by Solution - Percentage Breakdown of Value Sales for Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions for the Years 2015, 2025 & 2030

Italy Recent Past, Current & Future Analysis for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Italy Historic Review for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Italy 15-Year Perspective for Mobile Engagement by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom for the Years 2015, 2025 & 2030

UNITED KINGDOM

Mobile Engagement Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)

UK Recent Past, Current & Future Analysis for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

UK Historic Review for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

UK 15-Year Perspective for Mobile Engagement by Solution - Percentage Breakdown of Value Sales for Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions for the Years 2015, 2025 & 2030

UK Recent Past, Current & Future Analysis for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

UK Historic Review for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

UK 15-Year Perspective for Mobile Engagement by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom for the Years 2015, 2025 & 2030

SPAIN

Spain Recent Past, Current & Future Analysis for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Spain Historic Review for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Spain 15-Year Perspective for Mobile Engagement by Solution - Percentage Breakdown of Value Sales for Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions for the Years 2015, 2025 & 2030

Spain Recent Past, Current & Future Analysis for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Spain Historic Review for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Spain 15-Year Perspective for Mobile Engagement by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom for the Years 2015, 2025 & 2030

RUSSIA

Russia Recent Past, Current & Future Analysis for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Russia Historic Review for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Russia 15-Year Perspective for Mobile Engagement by Solution - Percentage Breakdown of Value Sales for Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions for the Years 2015, 2025 & 2030

Russia Recent Past, Current & Future Analysis for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Russia Historic Review for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Russia 15-Year Perspective for Mobile Engagement by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom for the Years 2015, 2025 & 2030

REST OF EUROPE

Rest of Europe Recent Past, Current & Future Analysis for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Rest of Europe Historic Review for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Rest of Europe 15-Year Perspective for Mobile Engagement by Solution - Percentage Breakdown of Value Sales for Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions for the Years 2015, 2025 & 2030

Rest of Europe Recent Past, Current & Future Analysis for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Rest of Europe Historic Review for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Rest of Europe 15-Year Perspective for Mobile Engagement by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom for the Years 2015, 2025 & 2030

ASIA-PACIFIC

Mobile Engagement Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)

Asia-Pacific Recent Past, Current & Future Analysis for Mobile Engagement by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

Asia-Pacific Historic Review for Mobile Engagement by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Asia-Pacific 15-Year Perspective for Mobile Engagement by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2015, 2025 & 2030

Asia-Pacific Recent Past, Current & Future Analysis for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Asia-Pacific Historic Review for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Asia-Pacific 15-Year Perspective for Mobile Engagement by Solution - Percentage Breakdown of Value Sales for Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions for the Years 2015, 2025 & 2030

Asia-Pacific Recent Past, Current & Future Analysis for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Asia-Pacific Historic Review for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Asia-Pacific 15-Year Perspective for Mobile Engagement by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom for the Years 2015, 2025 & 2030

AUSTRALIA

Mobile Engagement Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)

Australia Recent Past, Current & Future Analysis for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Australia Historic Review for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Australia 15-Year Perspective for Mobile Engagement by Solution - Percentage Breakdown of Value Sales for Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions for the Years 2015, 2025 & 2030

Australia Recent Past, Current & Future Analysis for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Australia Historic Review for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Australia 15-Year Perspective for Mobile Engagement by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom for the Years 2015, 2025 & 2030

INDIA

Mobile Engagement Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)

India Recent Past, Current & Future Analysis for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

India Historic Review for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

India 15-Year Perspective for Mobile Engagement by Solution - Percentage Breakdown of Value Sales for Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions for the Years 2015, 2025 & 2030

India Recent Past, Current & Future Analysis for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

India Historic Review for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

India 15-Year Perspective for Mobile Engagement by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom for the Years 2015, 2025 & 2030

SOUTH KOREA

South Korea Recent Past, Current & Future Analysis for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

South Korea Historic Review for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

South Korea 15-Year Perspective for Mobile Engagement by Solution - Percentage Breakdown of Value Sales for Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions for the Years 2015, 2025 & 2030

South Korea Recent Past, Current & Future Analysis for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

South Korea Historic Review for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

South Korea 15-Year Perspective for Mobile Engagement by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom for the Years 2015, 2025 & 2030

REST OF ASIA-PACIFIC

Rest of Asia-Pacific Recent Past, Current & Future Analysis for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Rest of Asia-Pacific Historic Review for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Rest of Asia-Pacific 15-Year Perspective for Mobile Engagement by Solution - Percentage Breakdown of Value Sales for Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions for the Years 2015, 2025 & 2030

Rest of Asia-Pacific Recent Past, Current & Future Analysis for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Rest of Asia-Pacific Historic Review for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Rest of Asia-Pacific 15-Year Perspective for Mobile Engagement by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom for the Years 2015, 2025 & 2030

LATIN AMERICA

Mobile Engagement Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)

Latin America Recent Past, Current & Future Analysis for Mobile Engagement by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

Latin America Historic Review for Mobile Engagement by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Latin America 15-Year Perspective for Mobile Engagement by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2015, 2025 & 2030

Latin America Recent Past, Current & Future Analysis for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Latin America Historic Review for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Latin America 15-Year Perspective for Mobile Engagement by Solution - Percentage Breakdown of Value Sales for Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions for the Years 2015, 2025 & 2030

Latin America Recent Past, Current & Future Analysis for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Latin America Historic Review for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Latin America 15-Year Perspective for Mobile Engagement by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom for the Years 2015, 2025 & 2030

ARGENTINA

Argentina Recent Past, Current & Future Analysis for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Argentina Historic Review for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Argentina 15-Year Perspective for Mobile Engagement by Solution - Percentage Breakdown of Value Sales for Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions for the Years 2015, 2025 & 2030

Argentina Recent Past, Current & Future Analysis for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Argentina Historic Review for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Argentina 15-Year Perspective for Mobile Engagement by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom for the Years 2015, 2025 & 2030

BRAZIL

Brazil Recent Past, Current & Future Analysis for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Brazil Historic Review for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Brazil 15-Year Perspective for Mobile Engagement by Solution - Percentage Breakdown of Value Sales for Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions for the Years 2015, 2025 & 2030

Brazil Recent Past, Current & Future Analysis for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Brazil Historic Review for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Brazil 15-Year Perspective for Mobile Engagement by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom for the Years 2015, 2025 & 2030

MEXICO

Mexico Recent Past, Current & Future Analysis for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Mexico Historic Review for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Mexico 15-Year Perspective for Mobile Engagement by Solution - Percentage Breakdown of Value Sales for Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions for the Years 2015, 2025 & 2030

Mexico Recent Past, Current & Future Analysis for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Mexico Historic Review for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Mexico 15-Year Perspective for Mobile Engagement by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom for the Years 2015, 2025 & 2030

REST OF LATIN AMERICA

Rest of Latin America Recent Past, Current & Future Analysis for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Rest of Latin America Historic Review for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Rest of Latin America 15-Year Perspective for Mobile Engagement by Solution - Percentage Breakdown of Value Sales for Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions for the Years 2015, 2025 & 2030

Rest of Latin America Recent Past, Current & Future Analysis for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Rest of Latin America Historic Review for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Rest of Latin America 15-Year Perspective for Mobile Engagement by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom for the Years 2015, 2025 & 2030

MIDDLE EAST

Mobile Engagement Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)

Middle East Recent Past, Current & Future Analysis for Mobile Engagement by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR

Middle East Historic Review for Mobile Engagement by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Middle East 15-Year Perspective for Mobile Engagement by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2015, 2025 & 2030

Middle East Recent Past, Current & Future Analysis for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Middle East Historic Review for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Middle East 15-Year Perspective for Mobile Engagement by Solution - Percentage Breakdown of Value Sales for Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions for the Years 2015, 2025 & 2030

Middle East Recent Past, Current & Future Analysis for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Middle East Historic Review for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Middle East 15-Year Perspective for Mobile Engagement by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom for the Years 2015, 2025 & 2030

IRAN

Iran Recent Past, Current & Future Analysis for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Iran Historic Review for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Iran 15-Year Perspective for Mobile Engagement by Solution - Percentage Breakdown of Value Sales for Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions for the Years 2015, 2025 & 2030

Iran Recent Past, Current & Future Analysis for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Iran Historic Review for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Iran 15-Year Perspective for Mobile Engagement by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom for the Years 2015, 2025 & 2030

ISRAEL

Israel Recent Past, Current & Future Analysis for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Israel Historic Review for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Israel 15-Year Perspective for Mobile Engagement by Solution - Percentage Breakdown of Value Sales for Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions for the Years 2015, 2025 & 2030

Israel Recent Past, Current & Future Analysis for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Israel Historic Review for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Israel 15-Year Perspective for Mobile Engagement by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom for the Years 2015, 2025 & 2030

SAUDI ARABIA

Saudi Arabia Recent Past, Current & Future Analysis for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Saudi Arabia Historic Review for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Saudi Arabia 15-Year Perspective for Mobile Engagement by Solution - Percentage Breakdown of Value Sales for Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions for the Years 2015, 2025 & 2030

Saudi Arabia Recent Past, Current & Future Analysis for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Saudi Arabia Historic Review for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Saudi Arabia 15-Year Perspective for Mobile Engagement by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom for the Years 2015, 2025 & 2030

UNITED ARAB EMIRATES

UAE Recent Past, Current & Future Analysis for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

UAE Historic Review for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

UAE 15-Year Perspective for Mobile Engagement by Solution - Percentage Breakdown of Value Sales for Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions for the Years 2015, 2025 & 2030

UAE Recent Past, Current & Future Analysis for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

UAE Historic Review for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

UAE 15-Year Perspective for Mobile Engagement by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom for the Years 2015, 2025 & 2030

REST OF MIDDLE EAST

Rest of Middle East Recent Past, Current & Future Analysis for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Rest of Middle East Historic Review for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Rest of Middle East 15-Year Perspective for Mobile Engagement by Solution - Percentage Breakdown of Value Sales for Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions for the Years 2015, 2025 & 2030

Rest of Middle East Recent Past, Current & Future Analysis for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Rest of Middle East Historic Review for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Rest of Middle East 15-Year Perspective for Mobile Engagement by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom for the Years 2015, 2025 & 2030

AFRICA

Mobile Engagement Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)

Africa Recent Past, Current & Future Analysis for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Africa Historic Review for Mobile Engagement by Solution - Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Africa 15-Year Perspective for Mobile Engagement by Solution - Percentage Breakdown of Value Sales for Push Notifications, SMS & MMS, In-App Messaging, E-Mails, App / Web Content and Other Solutions for the Years 2015, 2025 & 2030

Africa Recent Past, Current & Future Analysis for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR

Africa Historic Review for Mobile Engagement by Vertical - Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

Africa 15-Year Perspective for Mobile Engagement by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, Travel & Hospitality, Other Verticals, Retail, Financial Services and IT & Telecom for the Years 2015, 2025 & 2030

COMPETITIVE METRICS

COMPETITORS (ALPHABETICAL)	% VALIDATED RESEARCH *
Anagog Ltd.	%
Cellfind Pty., Ltd.	%
Clowder	%
Intis Telecom	%
MessageGears	%
Netgain Networks, Inc.	%
Phunware, Inc.	%
Swrve	%
Wigzo Technologies	%
YuJa Inc.	%

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