Global Pet Shampoos Market to Reach US$804.9 Million by 2030

The global market for Pet Shampoos estimated at US$610.5 Million in the year 2024, is expected to reach US$804.9 Million by 2030, growing at a CAGR of 4.7% over the analysis period 2024-2030. Offline, one of the segments analyzed in the report, is expected to record a 5.5% CAGR and reach US$572.5 Million by the end of the analysis period. Growth in the Online segment is estimated at 3.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$166.3 Million While China is Forecast to Grow at 8.7% CAGR

The Pet Shampoos market in the U.S. is estimated at US$166.3 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$169.1 Million by the year 2030 trailing a CAGR of 8.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.9% and 3.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.8% CAGR.

Global Pet Shampoos Market – Key Trends & Drivers Summarized

Why Is the Demand for Specialized Pet Shampoos Growing Beyond Basic Hygiene?

The pet shampoos market is undergoing a significant transformation as consumer expectations evolve from basic cleansing toward targeted skin therapies, coat enhancement, and holistic grooming experiences. With pet ownership on the rise globally and pets increasingly viewed as family members, owners are seeking premium personal care solutions that mirror human-grade formulations. This shift has led to the emergence of shampoos that cater to specific dermatological needs such as anti-dandruff, anti-fungal, hypoallergenic, flea-repellent, and tear-free varieties—designed not only for hygiene but also therapeutic use.

Moreover, breed-specific and coat-type-specific products are gaining traction, with formulations tailored for long-haired, double-coated, short-haired, or curly-coated breeds. Shampoos that enhance coat luster, reduce shedding, or balance pH levels are in high demand among professional groomers and at-home pet caregivers. The increasing awareness about skin conditions such as dermatitis, hot spots, and seborrhea among pets is further driving the usage of veterinary-grade or medicated pet shampoos, particularly in North America and Europe.

How Are Ingredient Trends, Humanization of Pets, and Sustainability Shaping Product Development?

One of the most notable trends is the rise of clean-label, plant-based, and allergen-free shampoos featuring ingredients such as oatmeal, aloe vera, coconut oil, neem, and tea tree extracts. These natural formulations are gaining popularity as pet owners become more cautious about artificial fragrances, parabens, and sulfates—concerned about their potential long-term impact on pet health. Brands are responding with pH-balanced, soap-free, cruelty-free, and biodegradable formulas that align with the ethical and environmental values of pet owners.

The humanization of pets is playing a crucial role in premiumization, where trends from the human personal care segment are quickly influencing pet grooming. Fragrance layering, dual-function shampoos (with built-in conditioners), and wellness-themed products like aromatherapeutic or calming shampoos are being launched to deliver a spa-like experience for pets. Simultaneously, sustainable packaging, refillable dispensers, and carbon-neutral formulations are resonating with a new generation of eco-conscious pet parents.

Why Are E-Commerce, Grooming Services, and Veterinary Clinics Expanding Access and Awareness?

Digital platforms have dramatically widened consumer access to niche pet shampoo brands, allowing customization, subscription models, and bundling with other grooming essentials. Online reviews, pet influencer marketing, and grooming video tutorials are increasing consumer awareness and adoption. Marketplaces like Chewy, Amazon, and regional e-tailers are serving as growth engines for premium and functional shampoos, especially in urban pet care markets.

Veterinary clinics are also driving the uptake of prescription-strength or skin-condition-specific shampoos by recommending them as part of treatment regimens. Professional groomers, salons, and mobile pet spa services are becoming key influencers, often using and endorsing specific brands for regular coat maintenance, odor control, and skin therapies. These B2B channels are helping establish trust and brand loyalty while ensuring repeat sales and product trials among high-spending pet owners.

What’s Driving the Global Growth of the Pet Shampoos Market?

The growth in the pet shampoos market is driven by several factors including rising pet ownership, increased spending on pet wellness, and expanding demand for functional and breed-specific grooming solutions. A key growth driver is the growing awareness around dermatological health and the rising prevalence of allergic or parasitic skin conditions among companion animals.

As the grooming culture becomes normalized across pet households, supported by digital education, veterinary recommendations, and human-grade formulation standards, the demand for targeted and premium shampoos is poised to rise. Brands that combine functionality, safety, sustainability, and convenience are positioned to capture long-term market share in this evolving landscape.