Global Retail Media Platforms Market to Reach US$25.9 Billion by 2030

The global market for Retail Media Platforms estimated at US$17.0 Billion in the year 2024, is expected to reach US$25.9 Billion by 2030, growing at a CAGR of 7.2% over the analysis period 2024-2030. Display Ads, one of the segments analyzed in the report, is expected to record a 8.9% CAGR and reach US$12.0 Billion by the end of the analysis period. Growth in the Search Ads segment is estimated at 4.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$4.6 Billion While China is Forecast to Grow at 11.6% CAGR

The Retail Media Platforms market in the U.S. is estimated at US$4.6 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$5.5 Billion by the year 2030 trailing a CAGR of 11.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.5% and 7.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.8% CAGR.

Global Retail Media Platform Market – Key Trends & Drivers Summarized

Why Are Retail Media Platforms Gaining Traction Among Brands and Advertisers?

Retail media platforms are revolutionizing the way brands connect with consumers by offering targeted advertising opportunities within retail ecosystems. These platforms provide advertisers with access to valuable first-party data, enabling them to deliver personalized and contextually relevant ads at key moments of the shopping journey. With traditional digital advertising facing challenges related to privacy regulations and cookie deprecation, retail media platforms have emerged as a viable alternative for brands seeking to maximize engagement and conversions. The rise of online marketplaces, direct-to-consumer (DTC) brands, and digital-first retailers has further propelled the adoption of retail media platforms as a core component of marketing strategies.

How Are AI and Automation Enhancing the Efficiency of Retail Media Platforms?

Advancements in AI-powered ad targeting, predictive analytics, and automated campaign optimization have significantly improved the effectiveness of retail media platforms. Machine learning algorithms analyze consumer behavior in real-time, allowing advertisers to adjust their bids, messaging, and creative assets for maximum impact. The use of dynamic ad placements and automated A/B testing has further enhanced ad relevance, improving customer engagement rates. Additionally, AI-driven attribution models are helping brands measure the impact of their retail media investments, enabling data-driven decision-making. These technological advancements are making retail media platforms a powerful tool for advertisers looking to maximize their marketing ROI.

What Market Trends Are Influencing the Adoption of Retail Media Platforms?

The growing demand for integrated commerce-driven advertising solutions has fueled the expansion of retail media platforms. Brands are increasingly investing in self-service ad platforms that provide greater control over campaign management and performance tracking. Additionally, the convergence of e-commerce and digital advertising has led to the rise of "shoppable ads," allowing consumers to make purchases directly from interactive ad formats. The proliferation of mobile shopping and voice commerce has also created new opportunities for retail media platforms to deliver personalized advertising experiences across multiple touchpoints. As retailers continue to expand their advertising capabilities, retail media platforms are becoming an essential part of modern marketing strategies.

What Are the Key Growth Drivers of the Retail Media Platform Market?

The growth in the global retail media platform market is driven by the increasing shift toward data-driven advertising, advancements in AI-powered ad optimization, and the rise of commerce-integrated marketing strategies. The expansion of digital retail ecosystems, including online marketplaces and mobile commerce, has further boosted demand for retail media solutions. Additionally, the growing focus on performance-based advertising and real-time campaign analytics is encouraging brands to invest in retail media platforms. The integration of omnichannel marketing capabilities, including in-store digital displays and personalized email promotions, is also driving market growth. As brands and retailers seek more effective ways to engage consumers, retail media platforms are expected to become a dominant force in digital advertising.