Smartphones

A Global Strategic Business Report

MCP-6153


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HIGHLIGHTS & REPORT INDEX

Global Smartphones Market to Reach 1.7 Billion Units by 2030

The global market for Smartphones estimated at 1.5 Billion Units in the year 2024, is expected to reach 1.7 Billion Units by 2030, growing at a CAGR of 2.3% over the analysis period 2024-2030. Android, one of the segments analyzed in the report, is expected to record a 2.4% CAGR and reach 1.5 Billion Units by the end of the analysis period. Growth in the iOS segment is estimated at 1.9% CAGR over the analysis period.

The U.S. Market is Estimated at 397.6 Million Units While China is Forecast to Grow at 3.5% CAGR

The Smartphones market in the U.S. is estimated at 397.6 Million Units in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of 322.9 Million Units by the year 2030 trailing a CAGR of 3.5% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.9% and 1.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.0% CAGR.

Global Smartphones Market - Key Trends and Drivers Summarized

Smartphones have revolutionized the way we communicate, access information, and interact with the world. From their humble beginnings as simple communication devices, smartphones have evolved into powerful mini-computers that integrate a plethora of functionalities. Modern smartphones boast high-resolution displays, advanced cameras, and powerful processors, enabling users to perform a wide range of activities such as browsing the internet, streaming videos, playing high-definition games, and managing their daily tasks. The integration of artificial intelligence (AI) and machine learning (ML) has further enhanced the user experience by offering personalized recommendations, voice assistants, and advanced photography capabilities. The continuous advancements in hardware and software have made smartphones indispensable tools in both personal and professional settings.

The smartphone market is highly dynamic, characterized by rapid technological advancements and intense competition among leading manufacturers such as Apple, Samsung, Huawei, and Xiaomi. Innovations in display technology, such as foldable screens and high refresh rates, are pushing the boundaries of what smartphones can offer. Additionally, the deployment of 5G networks is transforming the smartphone experience by providing faster internet speeds, lower latency, and more reliable connections. This enables a new range of applications, including augmented reality (AR), virtual reality (VR), and real-time gaming. The trend towards device convergence, where smartphones are increasingly integrated with other smart devices and IoT ecosystems, is creating a seamless digital experience for users. Furthermore, environmental and sustainability concerns are driving manufacturers to adopt eco-friendly practices and materials in smartphone production.

The growth in the smartphone market is driven by several factors. Technological advancements, such as the development of more powerful processors, improved battery life, and enhanced camera systems, are key drivers of consumer demand. The rise of mobile commerce and digital payment systems has expanded the functional utility of smartphones, making them essential tools for everyday transactions. Consumer behavior trends, including the increasing reliance on social media, content creation, and online entertainment, are boosting the demand for high-performance smartphones. The expansion of 5G networks is also a significant growth driver, as it enables new applications and enhances the overall user experience. Moreover, the increasing affordability of smartphones due to competitive pricing and the availability of budget-friendly options, is expanding the market reach, particularly in emerging economies. The continuous innovation and introduction of new features by manufacturers keep the market vibrant and consumers engaged, ensuring sustained growth in the smartphone industry.

SCOPE OF STUDY

The report analyzes the Smartphones market by the following Segments, and Geographic Regions/Countries:

Segments:
OS Type (Android, iOS, Other OS Types).

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa..

SELECT PLAYERS

Apple, Inc.; ASUSTeK Computer, Inc.; Celkon Impex Pvt., Ltd.; Cosmic Technologies, Inc. - Cherry Mobile; Digicel Group; Fujitsu Mobile Communications Limited; Gionee Communication Equipment Co., Ltd.; Google LLC; HTC Corporation; Huawei Technologies Co., Ltd.; Intex Technologies (India) Ltd.; Karbonn Mobiles; Kyocera Communications, Inc.; Lava International Ltd.; Lenovo Group Ltd.; LG Electronics, Inc.; Micromax Informatics Ltd.; Motorola Mobility LLC; Olive Telecom; OnePlus; Oppo Electronics Corporation; Orange SA; Panasonic Corporation; Samsung Electronics Co., Ltd.; Sony Mobile Communications, Inc.; Spice Mobility Ltd.; TCL Corporation; Vodafone Group PLC; Xiaomi (Mi Global); ZTE Corporation

AI INTEGRATIONS

We’re transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

1. MARKET OVERVIEW
Trade Shocks, Uncertainty, and the Structural Rewiring of the Global Economy
Global Economic Update
Smartphones – Global Key Competitors Percentage Market Share in 2024 (E)
Competitive Market Presence - Strong/Active/Niche/Trivial for 393 Players Worldwide in 2024 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
Technological Advancements in Processor and Chipset Design Propel Growth
Deployment of 5G Networks Expands Addressable Market Opportunity
Innovations in Display Technology (Foldable Screens, High Refresh Rates) Generate Consumer Interest
Integration of AI and Machine Learning Enhances User Experience and Drives Adoption
Increasing Demand for High-Quality Cameras and Photography Features Spurs Market Growth
Rise of Mobile Commerce and Digital Payment Systems Strengthens Business Case for Smartphones
Growth in Social Media and Content Creation Drives Demand for High-Performance Devices
Expansion of IoT Ecosystems and Device Convergence Creates New Market Opportunities
Enhanced Battery Life and Fast Charging Technologies Accelerate Market Demand
Adoption of Augmented Reality (AR) and Virtual Reality (VR) Expands Functional Applications
Security and Privacy Concerns Drive Innovation in Data Protection Features
Proliferation of E-Commerce Channels Enhances Accessibility and Convenience for Consumers
Brand Loyalty and Marketing Strategies Sustain Consumer Engagement
Rising Popularity of Gaming Smartphones and Specialized Devices Spurring Growth
Consumer Demand for Wearable and Connected Devices Creates Synergistic Opportunities
Advancements in Biometric Authentication and Security Features Accelerate Adoption
4. GLOBAL MARKET PERSPECTIVE
World Smartphones Market Analysis of Annual Sales in Thousand Units for Years 2015 through 2030
World Recent Past, Current & Future Analysis for Smartphones by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2024 through 2030 and % CAGR
World 6-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2025 & 2030
World Recent Past, Current & Future Analysis for Android by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2024 through 2030 and % CAGR
World 6-Year Perspective for Android by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2025 & 2030
World Recent Past, Current & Future Analysis for iOS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2024 through 2030 and % CAGR
World 6-Year Perspective for iOS by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2025 & 2030
World Recent Past, Current & Future Analysis for Other OS Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2024 through 2030 and % CAGR
World 6-Year Perspective for Other OS Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2025 & 2030
UNITED STATES
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
USA Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
USA 6-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2025 & 2030
CANADA
Canada Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
Canada 6-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2025 & 2030
JAPAN
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
Japan Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
Japan 6-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2025 & 2030
CHINA
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
China Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
China 6-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2025 & 2030
EUROPE
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
Europe Recent Past, Current & Future Analysis for Smartphones by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2024 through 2030 and % CAGR
Europe 6-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2025 & 2030
Europe Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
Europe 6-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2025 & 2030
FRANCE
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
France Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
France 6-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2025 & 2030
GERMANY
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
Germany Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
Germany 6-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2025 & 2030
ITALY
Italy Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
Italy 6-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2025 & 2030
UNITED KINGDOM
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
UK Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
UK 6-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2025 & 2030
SPAIN
Spain Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
Spain 6-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2025 & 2030
RUSSIA
Russia Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
Russia 6-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2025 & 2030
REST OF EUROPE
Rest of Europe Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
Rest of Europe 6-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2025 & 2030
ASIA-PACIFIC
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
Asia-Pacific Recent Past, Current & Future Analysis for Smartphones by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2024 through 2030 and % CAGR
Asia-Pacific 6-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2025 & 2030
Asia-Pacific Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
Asia-Pacific 6-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2025 & 2030
AUSTRALIA
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
Australia Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
Australia 6-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2025 & 2030
INDIA
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
India Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
India 6-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2025 & 2030
SOUTH KOREA
South Korea Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
South Korea 6-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2025 & 2030
REST OF ASIA-PACIFIC
Rest of Asia-Pacific Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
Rest of Asia-Pacific 6-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2025 & 2030
LATIN AMERICA
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
Latin America Recent Past, Current & Future Analysis for Smartphones by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2024 through 2030 and % CAGR
Latin America 6-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2025 & 2030
Latin America Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
Latin America 6-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2025 & 2030
ARGENTINA
Argentina Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
Argentina 6-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2025 & 2030
BRAZIL
Brazil Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
Brazil 6-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2025 & 2030
MEXICO
Mexico Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
Mexico 6-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2025 & 2030
REST OF LATIN AMERICA
Rest of Latin America Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
Rest of Latin America 6-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2025 & 2030
MIDDLE EAST
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
Middle East Recent Past, Current & Future Analysis for Smartphones by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2024 through 2030 and % CAGR
Middle East 6-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2025 & 2030
Middle East Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
Middle East 6-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2025 & 2030
IRAN
Iran Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
Iran 6-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2025 & 2030
ISRAEL
Israel Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
Israel 6-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2025 & 2030
SAUDI ARABIA
Saudi Arabia Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
Saudi Arabia 6-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2025 & 2030
UNITED ARAB EMIRATES
UAE Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
UAE 6-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2025 & 2030
REST OF MIDDLE EAST
Rest of Middle East Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
Rest of Middle East 6-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2025 & 2030
AFRICA
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
Africa Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
Africa 6-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2025 & 2030

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