Global Stock Videos Market to Reach US$1.1 Billion by 2030

The global market for Stock Videos estimated at US$784.0 Million in the year 2024, is expected to reach US$1.1 Billion by 2030, growing at a CAGR of 5.5% over the analysis period 2024-2030. Macrostock Image Source, one of the segments analyzed in the report, is expected to record a 6.0% CAGR and reach US$728.3 Million by the end of the analysis period. Growth in the Microstock Image Source segment is estimated at 4.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$211.6 Million While China is Forecast to Grow at 9.0% CAGR

The Stock Videos market in the U.S. is estimated at US$211.6 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$229.3 Million by the year 2030 trailing a CAGR of 9.0% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.1% and 5.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.3% CAGR.

Global Stock Videos Market - Key Trends and Drivers Summarized

Stock videos, or stock footage, are pre-recorded video clips that can be used in various multimedia projects, ranging from television and film production to corporate presentations and web content creation. These clips are typically generic, covering a wide range of subjects such as nature scenes, cityscapes, people in various actions, and much more. Stock videos are a vital resource for content creators because they save time and reduce production costs significantly. Instead of organizing a video shoot, which involves scheduling, location fees, and staffing costs, video producers and editors can browse extensive libraries of stock footage to find clips that fit their needs. This convenience has made stock videos an indispensable tool in modern media production, utilized to enhance storytelling, provide context, or simply beautify visual presentations.

The availability and variety of stock video content have expanded dramatically with the advent of digital media platforms and the increasing capabilities of high-definition and 4K video technologies. High-quality footage that was once only accessible to professional filmmakers is now available to anyone with an internet connection. Furthermore, the proliferation of affordable, high-quality video recording equipment has democratized the production of stock footage, enabling independent videographers around the world to contribute to stock video libraries. This has led to a diversification in the types of footage available, catering to a more global audience with culturally diverse needs and interests. Additionally, specialized stock footage that caters to niche markets, such as drone aerials or underwater videography, has also seen a rise, meeting the specific demands of content creators who need unique or hard-to-capture shots for their projects.

The growth in the stock video market is driven by several factors, including technological advancements, the escalating demand for digital content, and changing consumer behavior. Improvements in video technology, such as 4K and 8K resolutions and enhanced video compression algorithms, allow stock video providers to offer high-quality footage that meets the standards of professional broadcasting and filmmaking. The expansion of digital marketing and online education sectors also fuels demand for diverse visual content, driving the growth of the stock video industry. Additionally, consumer behavior has shifted towards a preference for video over other forms of content, as evidenced by the growth of video-centric platforms like YouTube, TikTok, and Instagram. Marketers, educators, and content creators leverage stock video to produce appealing content more efficiently, thus meeting the audience`s expectations for high-quality, engaging visuals. These factors collectively contribute to a robust demand for stock video, ensuring its continued relevance and expansion in the media landscape.