Global Travel Agency Services Market to Reach US$776.2 Million by 2030

The global market for Travel Agency Services estimated at US$521.5 Million in the year 2024, is expected to reach US$776.2 Million by 2030, growing at a CAGR of 6.9% over the analysis period 2024-2030. Full-Service Global Travel Arrangements, one of the segments analyzed in the report, is expected to record a 5.6% CAGR and reach US$494.2 Million by the end of the analysis period. Growth in the Additional Travel Services segment is estimated at 9.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$142.1 Million While China is Forecast to Grow at 10.5% CAGR

The Travel Agency Services market in the U.S. is estimated at US$142.1 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$159.8 Million by the year 2030 trailing a CAGR of 10.5% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.5% and 6.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.5% CAGR.

Global Travel Agency Services Market - Key Trends & Drivers Summarized

Are Travel Agencies Still Relevant in the Age of DIY Booking?

In an age where online travel booking platforms dominate, traditional and digital travel agencies are not only surviving—they’re evolving rapidly. Travel agency services have transitioned from mere booking facilitators to experience curators, offering personalized itinerary planning, exclusive deals, visa assistance, and crisis management support. The complexity of modern travel—especially multi-destination, luxury, medical, and corporate travel—continues to sustain demand for human expertise and customized service.

The COVID-19 pandemic reaffirmed the value of travel advisors, as travelers sought real-time updates on border regulations, cancellations, and insurance. Since then, travel agencies have invested heavily in digital tools, CRM systems, and AI-based itinerary generators to provide seamless hybrid services—blending the convenience of online with the reassurance of expert advice. These agencies now offer app-based updates, 24/7 customer support, and access to hidden inventory, making them indispensable for discerning and time-strapped travelers.

How Are New Travel Models and Niches Transforming Agency Offerings?

Agencies are moving beyond one-size-fits-all services. The rise of experiential, wellness, adventure, and sustainable travel is pushing agencies to specialize. Some focus exclusively on ecotourism, destination weddings, or LGBTQ+ travel. Others cater to high-net-worth clients with private jet charters, luxury cruises, and behind-the-scenes cultural experiences. Corporate travel management services, with their need for duty-of-care compliance and negotiated contracts, remain a major source of recurring revenue.

Digital transformation is further changing agency dynamics. Online travel agencies (OTAs) now offer bundled travel packages, loyalty programs, and virtual consultation services. AI chatbots are handling routine inquiries while human agents focus on high-touch services. Travel subscription models and concierge-style memberships are on the rise, providing tiered services such as emergency repatriation, priority upgrades, and private excursions. These trends are redefining the scope and value proposition of agency services.

Where Is Demand Coming From and What Are Travelers Expecting Now?

While younger travelers are traditionally seen as DIY-oriented, the complexity of international regulations and visa policies is nudging even millennials and Gen Z toward guided planning. Boomers and retirees continue to prefer agency-led group tours and cruise packages. Corporate travel departments are outsourcing trip planning and expense tracking to travel management companies. The demand is also rising in emerging economies where first-time international travelers seek expert guidance for visa processing, itinerary curation, and multilingual support.

Moreover, travel disruptions due to weather events, strikes, or geopolitical tensions highlight the value of having an advocate. Travelers now expect agencies to offer not just price and package optimization but also safety assurance, cancellation protection, and real-time itinerary modification. In a post-pandemic landscape, flexible booking, real-time communication, and health-related travel documentation are expected as standard services.

The Growth in the Travel Agency Services Market Is Driven by Several Factors…

The expanding complexity of travel logistics, coupled with the increasing demand for personalized and secure travel experiences, is driving market growth. Corporate outsourcing of travel management, rising demand for niche tourism (such as medical, wellness, and adventure travel), and the revival of luxury and cruise tourism are propelling agency relevance. Technological integration—including AI-powered itinerary builders, CRM tools, and real-time booking engines—is enhancing service efficiency and personalization. Additionally, growing affluence in emerging markets and increased travel-related anxieties are pushing consumers toward professional planning services. These combined factors are reinforcing the continued and diversified growth of the global travel agency services market.