Global Vegetable Oils in Beauty and Personal Care Market to Reach US$6.2 Billion by 2030

The global market for Vegetable Oils in Beauty and Personal Care estimated at US$4.8 Billion in the year 2024, is expected to reach US$6.2 Billion by 2030, growing at a CAGR of 4.5% over the analysis period 2024-2030. Coconut Oil, one of the segments analyzed in the report, is expected to record a 5.6% CAGR and reach US$1.7 Billion by the end of the analysis period. Growth in the Sweet Almond Oil segment is estimated at 3.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.3 Billion While China is Forecast to Grow at 8.3% CAGR

The Vegetable Oils in Beauty and Personal Care market in the U.S. is estimated at US$1.3 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.3 Billion by the year 2030 trailing a CAGR of 8.3% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.8% and 3.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.6% CAGR.

Global Vegetable Oils in Beauty and Personal Care Market – Key Trends & Drivers Summarized

Why Are Vegetable Oils Taking Center Stage in Beauty and Skincare Formulations?

Vegetable oils have transitioned from being simple carrier oils to hero ingredients in a wide array of beauty and personal care products, driven by a surge in consumer demand for natural, plant-based, and sustainable formulations. These oils, extracted from seeds, nuts, and fruits—including coconut, jojoba, argan, avocado, sunflower, olive, and grapeseed—offer a rich source of essential fatty acids, antioxidants, vitamins (like A, E, and K), and anti-inflammatory compounds. As consumers grow more concerned about the ingredients in their skincare and haircare routines, vegetable oils are increasingly favored over synthetic counterparts due to their biocompatibility and skin-soothing properties. They play a foundational role in moisturizing, anti-aging, cleansing, and conditioning products, serving not just as emollients but as active ingredients with targeted benefits. This demand is further fueled by the rise of minimalist and clean beauty trends, where short ingredient lists and natural sourcing are valued. Consumers are drawn to multipurpose beauty oils for their simplicity, efficacy, and sensorial appeal. Brands, in response, are formulating everything from serums and facial oils to body butters, scalp treatments, and cleansing balms using vegetable oils as the primary base. Additionally, the global shift toward sustainability and ethical sourcing is making cold-pressed, organic, and fair-trade oils increasingly popular among eco-conscious buyers. This transition signals a fundamental reshaping of formulation philosophies in both mass-market and luxury beauty segments.

How Is Ingredient Innovation and Scientific Validation Boosting the Efficacy of Vegetable Oils?

Advancements in cosmetic science and formulation technology are enhancing the stability, absorption, and bioactivity of vegetable oils in beauty and personal care applications. While historically viewed as basic moisturizers or carriers, these oils are now being isolated and fractionated to amplify their beneficial components—such as squalene from olives, gamma-linolenic acid from borage oil, or phytosterols from sunflower oil—each offering unique benefits for skin barrier repair, elasticity, and anti-inflammatory action. Nanotechnology and microencapsulation techniques are also enabling deeper skin penetration, improving the delivery of nutrients and active compounds without greasiness. Cold-pressing and CO2 extraction methods help retain the purity, aroma, and nutritional profile of the oils, making them more appealing to formulators and premium brands. Meanwhile, clinical studies continue to validate the dermatological benefits of oils like rosehip for scar healing, jojoba for sebum balancing, and marula for anti-aging—strengthening consumer confidence and allowing brands to make bolder efficacy claims. Functional hybrid products, such as oil-based sunscreens, oil cleansers with surfactant technology, and facial oils infused with retinol or niacinamide, are becoming increasingly common. This scientific endorsement and technical sophistication are transforming vegetable oils from traditional remedies into clinically relevant, high-performance ingredients in next-generation skincare.

Why Are Brands and Retailers Doubling Down on Oil-Based Beauty Offerings?

The commercial expansion of vegetable oils in the beauty and personal care sector is not only consumer-driven but also heavily supported by branding strategies, retail trends, and evolving product development approaches. As natural beauty gains ground across global markets, retailers are dedicating entire shelf sections to botanical and oil-based skincare, often accompanied by educational content and clean-label certifications. Direct-to-consumer (DTC) brands, especially those focused on minimalism and transparency, are using vegetable oils as their flagship products to convey purity and efficacy. Multi-functional oil products are especially appealing in saturated markets, allowing brands to offer streamlined solutions that meet a range of consumer needs—from hydration and nourishment to anti-aging and cleansing—without synthetic additives. In emerging markets, where traditional uses of oils for beauty are culturally ingrained, modern brands are reinventing legacy ingredients like neem, mustard seed, and sesame oil in contemporary formats, combining tradition with modern appeal. Major cosmetic corporations are acquiring or launching natural-focused sub-brands that heavily feature vegetable oils in their SKUs. Additionally, the rise of refillable packaging, plastic-free formats (such as solid oil balms), and sustainability narratives are perfectly suited to oil-based products, reinforcing their role in the eco-conscious beauty space. This strategic emphasis from both indie and global players is accelerating the mainstreaming of vegetable oils as core components of the future beauty ecosystem.

What Factors Are Fueling the Long-Term Growth of Vegetable Oils in Beauty and Personal Care?

The growth in the vegetable oils market in beauty and personal care is driven by several interconnected factors tied to consumer behavior, formulation innovation, and global industry shifts. A primary driver is the heightened demand for natural and clean ingredients, with consumers actively avoiding petrochemicals, silicones, and artificial fragrances in favor of plant-based alternatives. This aligns with broader wellness and self-care trends, where vegetable oils are viewed as gentle, non-toxic, and multifunctional ingredients suitable for all skin types. The rise of vegan and cruelty-free beauty has also eliminated animal-based ingredients like lanolin or beeswax from many formulations, further reinforcing the reliance on plant oils as foundational elements. Technological advancements in processing, preservation, and stabilization are allowing brands to produce shelf-stable oil products without compromising integrity. Additionally, increasing access to organic, fair-trade, and ethically sourced oils is enabling brands to meet consumer expectations around sustainability and social impact. The versatility of vegetable oils across multiple product categories—ranging from skincare and haircare to bath and body, baby care, and men`s grooming—is expanding market opportunities. E-commerce and social media have played a critical role in driving education, product awareness, and influencer-led testimonials, making oils like argan, marula, and tamanu household names. Global expansion of wellness-centric retail models, along with regulatory support for natural cosmetics, is further solidifying the growth trajectory of this category. As consumer preferences continue to shift toward holistic and planet-positive beauty, vegetable oils are poised to remain at the forefront of innovation and demand in the personal care landscape.