Global Vehicle Roadside Assistance Market to Reach US$32.3 Billion by 2030

The global market for Vehicle Roadside Assistance estimated at US$26.0 Billion in the year 2024, is expected to reach US$32.3 Billion by 2030, growing at a CAGR of 3.6% over the analysis period 2024-2030. Towing, one of the segments analyzed in the report, is expected to record a 2.8% CAGR and reach US$8.2 Billion by the end of the analysis period. Growth in the Tire Replacement segment is estimated at 4.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$7.1 Billion While China is Forecast to Grow at 6.6% CAGR

The Vehicle Roadside Assistance market in the U.S. is estimated at US$7.1 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$6.4 Billion by the year 2030 trailing a CAGR of 6.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.5% and 2.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.1% CAGR.

Global Vehicle Roadside Assistance Market – Key Trends & Drivers Summarized

Why Is Roadside Assistance Becoming an Essential Service for Modern Vehicle Ownership?

Vehicle roadside assistance has evolved from a basic emergency response offering into a critical component of modern automotive services, fueled by rising consumer expectations for convenience, safety, and mobility assurance. With the global expansion of vehicle ownership—especially in emerging economies—drivers are increasingly seeking peace of mind through 24/7 support in case of breakdowns, flat tires, battery failure, fuel shortages, or lockouts. As vehicles grow more technologically complex, especially with the proliferation of electric and hybrid vehicles, the need for professional assistance rather than DIY fixes is rising sharply. Additionally, lifestyle shifts—such as solo commuting, long-distance driving, and greater female participation in driving—are boosting reliance on dependable roadside services. The integration of roadside assistance as a value-added service in new car purchases, leasing contracts, and insurance policies is further accelerating adoption. Consumers are now viewing roadside support not just as a reactive tool but as a proactive safety net, contributing to greater brand loyalty and customer satisfaction. In urban areas, congestion and unpredictable traffic patterns have also made quick response capabilities a competitive differentiator among service providers, reshaping how automotive brands approach post-sale services.

How Is Technology Transforming the Delivery and Experience of Roadside Assistance?

Digital transformation is significantly enhancing how roadside assistance services are delivered, monitored, and experienced by vehicle owners. The incorporation of GPS, real-time tracking, mobile apps, and AI-powered dispatch systems has streamlined the process of requesting help and locating the nearest service provider. Users can now initiate assistance directly from their smartphone, receive real-time updates, and access digital maps showing the estimated arrival time of technicians. Predictive analytics and vehicle telematics integrated into newer models enable proactive alerts and diagnostics, allowing roadside support to be dispatched even before a vehicle becomes inoperable. For example, low battery voltage or engine trouble codes can trigger automatic service requests through OEM-connected platforms. The use of cloud-based systems is improving coordination between service networks, insurance companies, and towing operators, reducing wait times and enhancing service personalization. Additionally, chatbot integration and AI-driven customer support are simplifying communication for end-users, especially in high-stress roadside situations. Some providers are also experimenting with drone-based delivery of emergency supplies or key replacement services. As technology evolves, the scope of roadside assistance is expanding beyond traditional towing and mechanical help to include concierge services, trip interruption support, and on-demand diagnostics—all of which improve user confidence and strengthen provider-customer relationships.

Why Are Automakers, Insurers, and Mobility Players Investing in Roadside Assistance Services?

Automakers, insurers, and mobility-as-a-service (MaaS) providers are increasingly recognizing roadside assistance as a strategic touchpoint for customer engagement, retention, and competitive differentiation. Original equipment manufacturers (OEMs) are embedding assistance plans into new vehicle offerings, often providing free coverage for the first few years of ownership to reinforce after-sales support and brand loyalty. These services are frequently extended through certified pre-owned programs and subscription-based vehicle ownership models. Insurance companies are bundling roadside assistance with policies as a value-added perk, aiming to enhance customer satisfaction while reducing claims through early intervention during vehicle trouble. Startups and MaaS operators—such as car-sharing and ride-hailing platforms—are building or partnering with roadside service networks to maintain fleet uptime and minimize disruption. Fleet operators and logistics providers also benefit from customized roadside packages that prioritize quick recovery and minimize operational downtime. In developing markets, digital platforms are creating access to previously underserved regions, tapping into vast two-wheeler and commercial vehicle segments with affordable, app-based assistance. These diverse partnerships and integrations are reshaping the ecosystem, turning roadside assistance from a reactive service into a proactive component of broader mobility solutions and customer experience strategies.

What’s Fueling the Rapid Growth of the Global Vehicle Roadside Assistance Market?

The growth in the vehicle roadside assistance market is driven by several factors directly linked to rising vehicle complexity, consumer expectations, industry collaborations, and digital service innovation. One of the key drivers is the increasing number of vehicles on the road, particularly in urban and high-density regions, which elevates the probability of breakdowns and minor incidents requiring external support. The growing popularity of electric vehicles (EVs) is another major catalyst, as these vehicles require specialized knowledge for issues like battery failure, software glitches, or charging-related problems—areas where conventional roadside assistance often falls short, prompting specialized service expansion. Additionally, aging vehicle populations in many developed markets are contributing to more frequent mechanical failures, driving demand for reliable support. The widespread integration of telematics and app-based service platforms is improving accessibility and responsiveness, encouraging more consumers to opt for subscription-based assistance plans. Insurance bundling, OEM partnerships, and loyalty programs are further expanding customer touchpoints. Moreover, consumer preference for contactless, digital-first service experiences—accelerated by the pandemic—has made mobile-enabled roadside assistance more attractive and practical. These converging trends, combined with improvements in service logistics, technician training, and real-time tracking, are establishing vehicle roadside assistance as a high-growth, service-driven segment within the global mobility and automotive landscape.